WWF-Pakistan collaborates with Daraz.pk hitting of their first CSR initiative


WWF-Pakistan collaborates with Daraz.pk hitting of their first CSR initiative

KARACHI: WWF-Pakistan and Daraz.pk have signed an agreement to initiate the sale of WWF-Pakistan’s Panda Products online.

WWF-Pakistan is the first NGO signed on by Daraz.pk as part of their CSR initiative, giving people across Pakistan an online retail solution for all Panda Products. Daraz.pk has made a brand specific page for WWF-products and as part of this collaboration, consumers will be able to purchase a large variety of WWF-Pakistan’s signature Panda school bags, mugs, key chains, Swiss knives, t-shirts, water bottles, table clocks and several other things, from the online portal.

The initiative is part of WWF’s vision that focuses on increasing revenue share from ecommerce. Pakistan has been identified as a high potential market because of the high mobile penetration and increasing usage of internet across the country.

Daraz.pk is the pioneer in revolutionising ecommerce in Pakistan. The online shopping portal currently offers a portfolio of over 400 brands and about 16,000 products, with over 1.2 million unique visitors each month. It is the flagship investment in Pakistan of parent company Rocket Internet – the world’s largest internet incubator.

Speaking on the occasion, Maleeha Habib, Assistant Manager at WWF-Pakistan, highlighted, “Now, people can contribute to WWF’s cause by purchasing Panda products online. Innovative partnerships like these will be mutually beneficial for both parties. Daraz.pk offers good quality products and the promise of a good service and now they are looking to promote good causes as well. In the long run, many more NGOs will be inducted for their customers to choose and support. ”

Daraz.pk is just as thrilled with their partnership with WWF-Pakistan, “We are very pleased to initiate this CSR initiative with WWF-Pakistan, as it is the first NGO we have partnered with and it is one of the many new exciting product categories we are currently adding on Daraz.pk. In addition to the plethora of fashion and lifestyle products on the website, we think it’s important to provide our customers the opportunity to buy products which support social causes in the country,” said Farees Shah, Co-Founder Daraz.pk.

About Daraz.pk:

Incorporated in 2012, Daraz.pk is an online shopping portal featuring apparel, accessories, shoes and beauty products for both men and women, as well as a wide variety of electronics. Daraz.pk currently offers a portfolio of over 400 brands and 16,000 products and hosts 1.3 million visitors on its website, every month. Headquartered in Karachi, it has delivered both internationally, as well as to over 200 cities in Pakistan. Daraz.pk is part of the Asia Pacific Internet Group (APIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture. APIG’s network currently consists of 10 companies, which are operating in 15 countries.

About WWF-Pakistan:

WWF-Pakistan is a member of the WWF International Network, one of the largest and most experienced independent conservation organisations, with almost four million supporters, 4,500 staff members and a global network active in more than 100 countries. WWF-Pakistan carries out conservation work according to the Global Programme Framework. The Framework includes biodiversity and human footprint meta-goals.

Asad Haroon
A netpreneur, blogger and above all; A Human :) Asad tweets from @aghaasadharoon and can also be approached on Google+

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