LAHORE: Following the successful launch of Hopscotch’s second store at DHA Lahore earlier in May, Pakistan’s now acclaimed and popular kids wear label is set to open its third store in Lahore Cantt on Thursday, September 25.
The brand’s newest store is located at Shop # LG 27, Fortress Square, Fortress Stadium, Lahore Cantt and will also feature Hopscotch’s latest Festive Fall collection.
Hopscotch’s new Festive Fall/Eid 14 collection brings with it the excitement of exploration and features design elements consisting of dinosaurs, carnivals, space and many more fun things. The collection consists of an Eid eastern wear collection along with a western wear collection. The Eid collection has been inspired by the color, vibrancy and sheer fun of childhood. For girls, traditional Eastern wear such as churidar pajamas, flared kurtas with straight pants and more based in 100% cotton, lace, jamawar, net, silk and chiffon! For boys, designs include vibrant colored kurtas. The western wear collection consists of button down shirts, graphic tees, swishy dresses and colorful chinos to welcome fall in style. The fun separates are available in a multitude of different styles, including stripes which are on trend this season, and can be used to create distinct looks.
Speaking about the launch of the third Hopscotch store and introduction of their upcoming Festive Fall’14 collection, Harris Syed and Romana Abdullah said, “We are extremely proud to be launching our third outlet in Lahore. We believe accessibility to high quality kidswear apparel is paramount and trust the launch of a third store furthers this philosophy. We are also thrilled to introduce our latest Fall 2014 collection that focuses on a child’s imagination on discovery. The collection features dinosaurs, carnivals, space and many more fun things where kids and parents can choose from a diversity of apparel to dress for Fall. Also coming, is an exclusive vibrant and colourful eastern wear collection for Eid-ul-Adha. We endeavor for Hopscotch to set new standards of how kidswear is designed, produced and ultimately retailed in Pakistan and internationally.”
Hopscotch is the brainchild of entrepreneurial couple and duo, Romana Abdullah and Harris Syed, who wanted to create a clothing brand that both kids and their parents would love. With clothes and accessories for boys and girls from 0-8 years the children’s fashion brand is inspired by the color, joy and wonder of childhood. Hopscotch brings its philosophy of embracing joy and fun, to kids’ clothing and accessories. Hopscotch is not only about the childhood game that was played with friends in the cemented driveway after school, it is about capturing the vibrancy, the playfulness, the unpretentiousness of a child’s life in a brand that we would love our kids to wear.
Hopscotch is currently retailed through three standalone stores in Lahore: At the Gulberg Galleria, Shop # 1, 18, Main Boulevard, Gulberg III and in DHA’s Z Block Commercial Area, Building #335, Phase 3 and now at Shop # LG 27, Fortress Square, Fortress Stadium, Lahore Cantt, Hopscotch will further be launching two more stores that are located in Safa Mall Islamabad on Eid-ul-Adha and at Al-Fatah Mall, Mahmood Ali Kasuri Road, Lahore.