“The vision shared by President Shavkat Mirziyoyev is clear: Uzbekistan is a vital link between the past and present of human civilization, and the future of mankind lies in this mystic land where the foundations of modern history were laid.”
This was observed by Hamid Mahmood, who recently participated in the Lazgi Dance Festival held in Khiva, Uzbekistan.
Hamid believes that culture can unite nations, strengthen tourism, and build lasting connections among people. Cultural events such as the Lazgi Dance Festival are essential in today’s complex geopolitical environment.
He stated that President Shavkat Mirziyoyev, in his message to participants of the International Lazgi Dance Festival, emphasized the importance of connecting cultures and nations.
“Lazgi is more than just a set of movements; it is the soul of the people expressed through dance and a bridge for dialogue between cultures. This ancient dance, with roots spanning over three thousand years, represents a living symbol of Uzbek civilization and continues to connect nations through art and heritage,” Hamid commented, referring to the vision of President Shavkat Mirziyoyev.
In an exclusive conversation with DND News, Hamid Mahmood, Brand Ambassador of Uzbekistan Tourism in Pakistan, shared his insights in the following Q&A:
Q: How would you describe the significance of the Lazgi Festival?
Hamid Mahmood: The Lazgi Festival is not just a cultural event—it is a powerful symbol of Uzbekistan’s rich heritage and artistic excellence. The traditional Lazgi dance reflects the emotions, history, and identity of the Uzbek people through its graceful movements and expressive storytelling. It is truly inspiring to see how Uzbekistan is preserving and promoting its intangible cultural heritage on an international platform.
Q: What impressed you most during the festival?
Hamid Mahmood: What impressed me most was the vibrant atmosphere of Khiva itself. The city, already known as the “Pearl of the East,” became even more lively during the festival. Artists, performers, and cultural representatives from different countries gathered to celebrate art and unity. The organization of the festival, the hospitality of the Uzbek people, and the high standard of performances were truly remarkable.
Q: How does this festival contribute to tourism promotion?
Hamid Mahmood: Events like the Lazgi Festival play a vital role in promoting Uzbekistan as a global tourism destination. They attract international visitors, media, and cultural enthusiasts, helping showcase Uzbekistan’s unique traditions, history, and hospitality. For Pakistani tourists, such events create a deeper emotional connection and curiosity to visit Uzbekistan.
Q: What is your role as Brand Ambassador at such events?
Hamid Mahmood: As Brand Ambassador, my responsibility is to bridge cultural and tourism ties between Pakistan and Uzbekistan. I actively promote such festivals through media, social platforms, and direct engagement with travel agents and institutions in Pakistan. My aim is to bring more Pakistani tourists to Uzbekistan and strengthen people-to-people connections.
Q: Your message to Pakistani travelers?
Hamid Mahmood: I strongly encourage Pakistani travelers to experience Uzbekistan not just as tourists, but as cultural explorers. Visiting festivals like Lazgi allows you to witness the soul of Uzbekistan—its music, dance, history, and warm hospitality. It is an experience that stays with you forever.
