MADRID, Spain: Pakistan participated in FITUR Tourism Fair 2017, the third largest tourism exhibition of Europe.
The five-day FITUR 2017 Tourism Exhibition was held in the Spanish City of Madrid.
It was the first time in last three decades that Pakistan was given representation in the FITUR Tourism Fair in which more than 3000 tourism organizations from around the world took part.
From Pakistan, the Managing Director Pakistan Tourism Development Corporation (PTDC) Chaudhry Abdul Ghafoor participated in the FITUR Tourism Exhibition on the special invitation of Secretary General United Nations World Trade Organization (UNWTO) Talib Refi.
The managing director PTDC also met high officials of UNWTO, tour operators and media persons on the sidelines of the exhibition.
In a statement, the managing director PTDC said that the FITUR tourism exhibition is unique because it is held in the Madrid where the headquarters of UNWTO is situated.
The MD PTDC said that due to betterment in law and order situation, the image of Pakistan as a tourist friendly destination and a peaceful country abroad has improved.
Chaudhry Abdul Ghafoor said that this participation in Fitur exhibition will definitely help PTDC to introduce Pakistan Tourism industry all over the world in general and Europe in particular which will also lead to counter negative perception against Pakistan in western media.
The managing director PTDC said that the PTDC assures to provide maximum assistance to Pakistani Embassy in Spain for projection of Pakistan tourism to attract European tourists to visit Pakistan.
Abdul Ghafoor also requested UNWTO to approach government of Pakistan and recommend the retaining of PTDC as a federal entity as its role in promotion and development of tourism industry cannot be denied. He said that also UNWTO may include inviting Pakistani tourism industry professional in their training courses etc.