LAHORE, Pakistan: The successful “HBL PSL” journey continues with Pakistan Cricket Board (PCB), and the Habib Bank Limited (HBL) confirming the renewal of title sponsorship rights for the next three years.
HBL, the largest bank of Pakistan, initially partnered with Pakistan Super League (PSL) for the first three years of the tournament.
In this period, “HBL PSL” went on to become the single largest and most loved platform in Pakistan. This renewal covers rights for HBL as the title sponsor for the next three seasons of the PSL from 2019 to 2021.
The new title sponsorship deal has seen a significant increase from the last three years and will see a wide array of exciting activations and promotions around the tournament.
BREAKING: Our partnership is renewed for three more years! Thank you HBL for your continued support. We’re the #HBLPSL. Pakistan’s largest bank and Pakistan’s biggest sporting brand!
— PakistanSuperLeague (@thePSLt20) November 14, 2018
Commenting on the development, the Chairman PCB Ehsan Mani said that the renewal is proof of a leading brand like HBL’s commitment, resolve and belief in PSL and in Pakistan cricket.
“I am delighted to confirm that HBL will continue to partner with us for the Pakistan Super League,” Ehsan Mani said. “We have partnered for a phenomenal journey so far and we hope to work closely with HBL on the tournament, various activations and an unprecedented marketing campaign.”
“PSL has come a long way and HBL is proud to have partnered with a world class league,” the President and the Chief Executive Officer (CEO) HBL Muhammad Aurangzeb said. “As we gear up for the next three exciting years of ‘HBL PSL’, we look forward to providing more opportunities to the young cricketers, to enable their dreams of becoming international cricket stars”.
In his remarks, the Chief Marketing Officer HBL Naveed Asghar said that “‘HBL PSL” has become the largest platform in Pakistan, in line with our brand promise.”
“It has fulfilled dreams of many young budding Pakistani cricketers to become cricketing stars. It has also elevated the image of Pakistan cricket internationally while reviving the passion for cricket. We promise to make the next three years of “HBL PSL” much bigger and even more entertaining.”
The “HBL PSL” Player Draft for Season Four will take place on November 20, 2018 in Islamabad. The “HBL PSL” will return to action with a glittering opening ceremony and the opening match on February 14, 2019.