Coca-Cola Small World Machines – Bringing India & Pakistan Closer
Coca-Cola is all set out to break down the barriers and become a source of communication between India and Pakistan in March 2013,. The initiative “Small World Machines” provided a live communications portal between the people of India and Pakistan and showed that what unites them is stronger than what sets them apart. The key to interaction with each other via this machine is simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols – together. This is going to be first of its own kind of communication amongst the citizens of both the countries to share their emotions, thoughts and messages, all this is going to happen just because of a private company’s initiative that is none other than Coca-Cola a renowned brand on both sides of the border.