After several notable vehicle brands coming to Pakistan, Volkswagen is all set to step into the local market. Initially, the company will be launching commercial vehicles. However, the encouraging auto market environment in the country may change the company’s plans. As per the latest reports, the Volkswagen plant in Pakistan will soon start construction.
Volkswagen Plant In Pakistan
According to the official sources, the news of Volkswagen plant construction in Pakistan is true. The company will start the construction process within this quarter of the year 2021. Reportedly, the construction process may take up to 2 years.
What To Expect?
For many fans asking what to expect from Volkswagen in the local market, here is the answer!
The German automaker has plans to assemble and launch its Amarok Truck in Pakistan to deliver tough competition to Toyota Hilux and Isuzu D-Max.
While this may be true, Volkswagen also plans to bring the Transporter Van to go against Hyundai Grand Starex and KIA Grand Carnival in the race.
As per the reports, the assembly plant of Volkswagen in Pakistan will have the capacity to produce 28,000 vehicles every year. It is important to mention that the initial plans of the company were to start production in 2021. However, the COVID crisis pushed the schedule behind.
In the light of the agreement between Volkswagen AG and Premier Motors Ltd. to manufacture commercial vehicles locally, the company is finally set to start plant construction. As per the agreement, the company will invest $135 million to make new cars and set up the assembly plant in Pakistan.
Will Volkswagen Be Successful In Pakistan?
Since the company plans to bring commercial vehicles to the market, we may observe a limited chunk of consumers buying the Volkswagen vehicles. While this may be true, if the company succeeds to break the market of Toyota Hilux in Pakistan, it will be a game-changer for the company. However, we will be able to see that once the construction of the Volkswagen plant in Pakistan gets close to its completion.
To find out more latest updates and news from the automobile industry of Pakistan, stay tuned as we bring more information to the desk.