As the nation celebrates the Country’s 71st Independence Day on Tuesday (August 14, 2018), Pakistan Telecommunication Company Limited (PTCL), the largest integrated Information Communication Technology (ICT) Company of Pakistan, has come up with a musical rhythm “Hum Hain Pakistan-Hum Hain PTCL”.
The video has been shot throughout Pakistan, the canvas of area is spread over 3000 kilometers, starting from Himalayas and Karakoram region to coast lines of Makran.
The music is a fusion of traditional instruments and contemporary treatment, and music arrangements have been done by the County’s leading instrumental band “Khumariyan”.
The entire message of the music revolves around unity and connectivity extended by PTCL throughout the Country.
The beauty and distinguishing feature of this advertising campaign is the usage of “P” which stands for Pakistan as it is the first alphabet in PTCL as well.
Out of all Independence Day campaigns, this “musical rhythm” stands out as the best quality production with clutter breaking element.