President Mamnoon urges Fashion industry to boost country’s exports


LAHORE, Pakistan:  President Mamnoon Hussain Tuesday said there were high expectations from Pakistan’s Fashion industry to increase country’s prestige and enhance exports through value addition in products.

The President said this while chairing here the 6th meeting of the Senate of Pakistan’s Institute of Fashion and Design (PIFD).

Chairman HEC Dr. Mukhtar Ahmed, Secretary Commerce Azmat Ali Ranjha, renowned architect Nayar Ali Dada and other members of the Senate of PIFD were also present.

The President emphasized upon the need to adopt creative mindset to bring Pakistani products at international level and said PIFD can play an important role in this regard.

He expressed optimism that PIFD will become a source of progress for industrial sector through innovative approach.

He said the country’s exports can be increased through value addition in products. He said there was a need to focus on research to learn about modern international trends.

The President called for establishing linkages with international renowned institutions in this respect.

The President said that measures should be taken to acquaint the students of national history and cultural values along with imparting professional training.

The meeting granted approval to the annual budget of PIFD and also approved the annual report of the institution.

President Mamnoon Hussain congratulated two students of PIFD on being awarded Style Award and hoped that they will continue to work with same commitment to improve standard of the national products.

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