oladoc Launches “Aasaani Se” Campaign

oladoc, Pakistan’s largest doctor booking platform, has introduced a whole set of new features. In the latest push, the company has launched “Aasani Se ” campaign, introducing structured feedback, patient reviews, wait-time and medical records to its platform, further enhancing the healthcare experience of the patients.

Attached below is oladoc’s latest DVC that is being run on YouTube and across media outlets.

In this article, we cover all the recently launched features one by one:

What is Structured Feedback?

Structured feedback is comprehensive feedback by the user/patient about a doctor on 4 key aspects  – overall level of satisfaction, doctor’s check-up, staff behavior, and clinic environment. On the basis of patients’ responses to these questions, a particular rating (percentage number) is assigned to a doctor, citing the percentage of patients who are satisfied with her/his services.

Users can find and review the structured feedback on any listed doctor in the oladoc app as well as at oladoc.com in the user feedback section in each doctor’s profile. These reviews are vital in helping new patients find the right doctor for them as users can now not only compare doctors based on experience, location and fee but also based on other patients feedback and satisfaction ratings.

Patient Reviews

In addition to the satisfaction scores, users can also read actual patient comments and reviews about the doctor in free text form. These reviews are further highlighted by a) “I recommend the doctor” or b) “Not recommended”, so that readers can get more context behind a doctor’s satisfaction scores. New users have found these reviews helpful in comparing doctors and hospital/clinic environments, thereby improving the patient experience.

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Wait Time

Wait time plays the most important role in a patients’ healthcare experience today, as patients do not like to wait for long periods at the doctor’s clinic/hospital, and would like to minimize such time. With the average wait-time visible on the profile, patients have a better understanding of how much they would have to wait for their appointment at the doctor’s clinic/hospital. Preliminary feedback on this feature has been amazing and users love it.

Medical Records

Unlike the other features, this feature is more for doctors. EMR (electronic medical records) feature allows doctors to upload and store medical records of their patients in their myPractice by oladoc App, enabling them to monitor progress and avoid the hassle of managing paper files. oladoc uses AWS secure servers to store all data which is secure and highly-encrypted.

Speaking on the release of these new features, the CEO, Abid Zuberi noted that: “As we move forward, it is vital for us to scale our features up and bring more excellence to our services. Patient reviews at oladoc platform are the next right step in helping us achieve the core mission of offering an excellent patient experience.”

Highlighting the future course, Abid suggested that “We have had an exciting 2019 and achieved some key milestones, like helping over 5 million patients and grabbing 3rd spot in Scaleup Istanbul event recently. We have exciting expansion and growth plans, fundamentally ignited by our firm desire to help patients get an excellent healthcare experience in Pakistan.”

About oladoc:

oladoc is Pakistan’s largest doctor booking platform and is funded by international VC firms. With more than 10,000 doctors on the platform, the company offers doctor appointment booking service across 10 major cities in Pakistan including Lahore, Karachi, Islamabad, Peshawar, Multan, Quetta, Gujranwala, and Faisalabad. Patients can book an appointment through the oladoc mobile app, website oladoc.com, or via oladoc’s dedicated patient helpline.