Apple launched iPhone 14 and 14 Pro Max in September 2022. The company did well due to its customer base all around the world. However, the sales did not meet the expectations of the company. iPhone 14 and 14 Pro made considerable sales but the Plus models could not be sold because of high prices. Therefore Apple is expected to lower iPhone 15 price next year to boost sales of all its variants. So, the customers will get the upcoming models at a reduced price than now.
This information is leaked from a renowned tipster on Naver. According to the report, Apple has undergone a considerable fall in sales so it is expected to bring down iPhone 15 price. As it is seen that Plus variants have not made impressive progress this year, a price reduction is expected. It is crucial for Apple to take this step because the Plus variants are always better and have upgraded features than the base models. Therefore, reducing the price of the iPhone 15 Plus will do more benefit the company.
Leaks About iPhone 15 Price Reduction
According to the tipster, “The iPhone 14 Plus’s declining sales are “far beyond” Apple’s lowest estimates. The company is now considering new strategies for the iPhone 15, to reverse this trend. Apple plans its phone releases many years in advance, hence it’s unlikely that Apple will cancel the Plus variant entirely. Apple is however seriously considering a price drop. “
However, it is not possible for Apple to reduce the price of the Plus variant while keeping the price of the base variant the same. Because no customer will be willing to pay more for less.
Taking instance for the current iPhones in the market. iPhone 13 and 14 have almost the same features. Therefore, customers prefer to buy iPhone 13 at a lower price than pay more for the 14. Customers only pay for something new that is only available in the Plus variants. But, due to the recent fall in the sales of the iPhone 14, all of us can gladly expect iPhone 15 price to decrease.
These are only assumptions that are based on leaks. The confirmed decision lies in the hands of the company that will reveal the price when the time will come.