Event held in Brussels to promote Pakistan’s culture & tourism potential


BRUSSELS, Belgium: The Embassy of Pakistan in Brussels hosted an event at Pakistan House to promote Pakistan’s culture and tourism potential.

A large number of lifestyle and travel influencers having millions of online followers attended the reception.

In his welcoming remarks, Ambassador of Pakistan to Belgium, Luxembourg, and the European Union Zaheer A. Janjua said that Pakistan is blessed with majestic landscapes, rich and diverse culture, and historical heritage.

The ambassador underscored the government’s efforts for promoting tourism and the development of touristic destinations in the Country.

Zaheer A. Janjua highlighted that the British Backpacker Society, Forbes and Conde Nast Traveler had ranked Pakistan as the top adventure travel destination in the world.

Emphasizing the importance of social and digital media, the ambassador aid that these platforms have become an essential element of our daily lives. He said that the people in Pakistan are actively using social media forums for sharing their perspectives on all facets of life, including culture, literature, music, movies, politics, education, health, and tourism.

Ambassador Janjua highlighted that the government was also using these social media applications to enhance its outreach, disseminate policies, ensure transparency and facilitate citizens, including their feedback on socio-economic issues.

The ambassador invited the participants to visit Pakistan and experience the enchanting beauty, cultural diversity, and proverbial hospitality of Pakistan.

The event also included an introduction to Pakistani cuisine and culture.

A corner was also arranged with traditional bangles and mehndi.

The social media influencers appreciated the event and Pakistani culture and cuisine.

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