KARACHI: Zong, Pakistan’s first and only Super 3G & 4G telecom network in Pakistan, recently concluded its Mega ‘Zong Lakh Pati’ offer.
The campaign has been one of Zong’s most successful VAS campaigns till date as more than 1.1 million Zong customers took part. Till its conclusion, more than 266 lucky customers received prizes.
The ‘ZonG Lakh Pati’ offer was a point based game where loyal Zong customers won cash prizes daily and weekly by simply participating via SMS and IVR. The winners were announced on a daily and weekly basis under three categories: Random Lucky Draw Winners, Top Scorers and Surprise Prize Winners.
This competition was a part of Zong’s approach to honor its esteemed customers for their loyalty to the network. The campaign offered lucky customers a chance to win cash prizes of PKR 25,000 (2 prizes daily) and PKR 1.5 lacs (2 weekly prizes), a bumper prize of PKR 25 lacs for two winners, and 20 Android powered smart phones. Subscribers willing to take part in the quiz based competition needed to dial *000# or send START to 6363. The cost of participation was PKR 10+Tax per SMS.
Speaking about the promotional offer, Babar Bajwa, Executive Director Marketing, Zong said, “While it is important to ensure our customers have an amazing service experience, it is also important to make sure they are constantly rewarded for their loyalty. At Zong, we consider our customers the prime source of our success. The response we received by the subscribers to our ZonG Lakh Pati offer showcases the credibility we have built with our customer base. Our customers should look forward to many more similar offers”
The Zong Lakh Pati Offer builds upon the several other successful promotions concluded in the past by the company. Zong has always remained consistent with its approach to offer more to the subscriber than just quality service in terms of value added services. This approach not only ensures customer retention and loyalty for the company but has actually helped in building and maintaining credibility with the target market.