LAHORE, Pakistan: Uber, the global ride-hailing giant, has organized a one-day workshop for journalists at Lahore Press Club as a part of their initiative to impart marketable digital skills to create successful freelancers, employees, and entrepreneurs.
Keeping pace with an increasingly digital world that requires an in-depth understanding of technological trends and advancements across the globe. The workshop discussed the role of disruptive technologies in terms of transforming the landscape of a Digital Pakistan.
Speaking at the training, the Head of Communications-Uber Hyder Bilgrami, commented, “With the digital shift challenging old norms, it has become a necessity for the media to acquire skills to keep pace with emerging technologies. Capacity-building initiatives enabling innovation and growth are imperative for the media fraternity to be digitally equipped.”
The President Lahore Press Club Arshad Ansari remarked on the occasion, “We are hopeful that this workshop improves the digital media capabilities of participants and encourages a solutions-based approach to journalism. On behalf of the journalists community we would like to thank Uber Pakistan on organizing such an initiative which will help the media fraternity to learn new skills and collaborate for a digital Pakistan”.
While giving an overview of rapidly transforming communication technologies, the session discussed the need for the media to have an in-depth understanding of emerging trends in the digital era. With the right training, journalists can play a crucial role in the technological revolution by enhancing society’s readiness for Digital Pakistan.
Journalists reporting on various beats including business and IT from print, electronic and digital mediums were part of the workshop. The goal of the training was to equip reporters with marketable digital skills that can be turned into a sustainable stream of income.
Emerging technologies have provided the world with new avenues in overcoming economic problems by disrupting economies and businesses. The right skills will create jobs that can not only help the economy grow quickly through poverty alleviation but also improve the country’s business environment.