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Twitter is one of the most lethal weapon in your hand that can harm you most– PR executive sacked in mid-air for racist tweet sent before take-off

EditorialTwitter is one of the most lethal weapon in your hand that...

Believe it or not–Twitter can kill your career. Twitter is one of the most lethal weapon in your hand that can harm you most– PR executive sacked in mid-air for racist tweet sent before take-off. An American PR executive lost her job during a long-haul flight after she sent an offensive tweet shortly before take-off.

Justine Sacco, 30, made a racist joke about AIDS in Africa while waiting to leave London for Cape Town but media firm IAC announced they they had “parted ways” even before she had landed in South Africa.

Her tweet read:

Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!

– @JUSTINESACCO

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Her former employer, which runs brands including Vimeo, Match.com and College Humour, released this statement on Saturday while Sacco was in mid-air without an internet connection:

This is an outrageous, offensive comment that does not reflect the views and values of IAC.

Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.

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Asad Haroon
Asad Haroon
A netpreneur, blogger and above all; A Human :) Asad tweets from @aghaasadharoon

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