ISLAMABAD, Pakistan: Pakistan Tourism Development Corporation (PTDC) said that the tourism industry was picking up as PTDC did efforts to promote various its forms, specially religious tourism in the country.
While talking to media in Islamabad, the Managing Director PTDC Chaudhry Abdul Ghafoor said that PTDC was putting efforts to attract the tourists from Buddhist countries, Sikh and Hindus from across the world.
The managing director PTDC said that religious tourism could promote country’s soft image, besides generating economic activity.
Abdul Ghafoor said that Pakistan had one of the best archaeological and historical sites in the world. He said that Pakistan was famous for its Indus Valley civilization sites at Mohenjodaro and Harappa.
Buddhist Civilization at Taxila, Swat and Takht Bai were of great interest and source of attraction for tourists from Japan, Korea, Thailand and other countries, he said. He said there are prehistoric sites in the Potohar region.
Moreover, he said that Pakistan had immense tourism potential as its rich and diverse culture was quite attractive for foreign tourists.
Festivals like Shandoor polo festival, Sibi mela, Besakhi and Urs at Shabaz Qalandar attract thousands of domestic as well as foreign tourists, he said.