ISLAMABAD, Pakistan: Mobilink has announced it will soon be exclusively launching Alcatel IDOL 3, the world’s first reversible smartphone, across Pakistan.
The launch is in line with Mobilink’s strategy of introducing affordable 3G devices in the market to speed-up the uptake of high-speed mobile internet in a bid to reach its goal of a digitally enabled Pakistan. 
Speaking about the reason behind the collaboration with Alcatel , Muhammad Ali Khan, Head of Data & Devices – Mobilink commented, “We are committed to consistently introduce the most appealing and innovative smartphones in the market in support of our digital enablement goals. Alcatel IDOL 3 provides customers with the opportunity to experience Mobilink’s superior data services on one of 2016’s best budget phones.”
Speaking about the reason behind the collaboration with Mobilink, Nauman Durrani, General Manager Middle East, Pakistan and Egypt – Alcatel commented, “Alcatel is one of the largest handset manufacturer in the world and our goal is democratizing innovation. We are pleased to launch Alcatel Idol 3 in Pakistan with partnership with Mobilink”.
Packing the best in flagship smartphone specs, the IDOL 3 delivers on three key user experiences: sound, camera and display. Dual front-facing JBL Audio speakers make the IDOL 3 an on-the-go sound system, without the need of an additional Bluetooth speaker. The 13MP main camera has an industry-leading Sony IMX sensor, offering superior low-light performance. And the display has also been specially tuned by Technicolor, giving colors on the 5.5” Full HD screen more richness and vibrancy, and better viewing in sunlight conditions. Additionally Alcatel Idol3 comes with free JBL in ear earphones worth Rs7000.
The Alcatel IDOL 3 is thin, light, and fast enough to do just about anything a user wants from a proper smartphone. On the inside, it has an octa-core Qualcommm Snapdragon 615 processor, 2GB of RAM and 16GB of internal storage running a very close stock version of Android 5.0.2 Lollipop.
The phone offers unique enhancements like the fully reversible user interface that makes the screen adaptive to be right side up, even if the phone itself is upside down.
The device will soon be available at all Mobilink Business Centers for an approximate price of PKR 25,999. Customers availing this opportunity will also be given six months of free Jazz internet (subject to limit of 1GB per month).
