A quarterly final report of Meta disclosed a fall in the revenue for the second quarter. So, Meta is trying to gain more revenue from Instagram. Therefore, just like YouTube, Instagram is soon going to have abundant advertisements to coin more money out of the app. Get ready to see a lot of Instagram ads soon in your news feed as well as your Explore page.
The app is going to get an incentive for advertisers to post their ads on different areas of Instagram. The users will get more ads on Explore page. However, Instagram ads for the profile feed are still in the testing process.
Instagram Ads Formats
These ads feature will allow the creators to keep a cut from Meta’s revenue by posting ads on their accounts. Instagram is also planning to introduce augmented reality ads on the news feed as well as stories. The augmented reality ads will show products in a 3D shape which will help the viewers to decide whether they actually need the product. One instant of these types of ads is to visualize how a piece of furniture will look in your home.
Meta is planning to introduce various formats of advertisements on Facebook and Instagram. One of the formats is “post loop”. These will be 10-second skippable ads that will play after a reel ends. When the reel will play again, an ad will appear before it. Another format is the image carousel at the bottom of the Facebook page. To post an ad, Brands will have access to the free library of music on the app.
The ad frequency varies from user to user. Not all users will get the same amount of ads on their feeds. However, Instagram ads will appear in different places that users have not seen before. So, we must be prepared to get annoyed by the abundance of ads while scrolling through your Instagram or Facebook.
