Standard Chartered launches Pakistan’s first digital branch in Karachi

BusinessStandard Chartered launches Pakistan’s first digital branch in Karachi
Standard Chartered launches Pakistan’s first digital branch in Karachi
CEO Standard Chartered Pakistan Shazad Dada briefing the press on their first digital branch launch at Dolmen mall in Karachi

KARACHI, Pakistan: The Standard Chartered Bank, Pakistan’s largest international bank has gone one step ahead in its drive to go digital, by launching the country’s first digital branch at Dolmen mall in Karachi.

This branch offers an unprecedented ambience by pioneering the best-in-class digital capabilities in the Pakistani industry.

With this launch, the Standard Chartered once again combines its international expertise in digital banking with its local knowledge to bring together a unique offering unlike any in the market. Clients can walk into the branch to a unique state-of-the-art iDesk which displays a host of information for clients to browse, including product promotions, brochures for the complete product suite, branch and ATM directory amongst others.

The branch also flaunts an Online Banking kiosk, ATM, CDM and CDK machines, digital product posters, electronic media wall and a touch screen notice board.

“In line with global trends where client preference is continuously shifting towards digital channels as compared to a uni-dimensional brick and mortar setup, Standard Chartered has employed an integrated multi-channel strategy investing heavily in the digital space. Today, we are the market leaders in IBFT transactions through digital channels with the best in class ATM and Online Banking solutions in the industry,” the Chief Executive Standard Chartered Pakistan Shazad Dada said while commenting on the launch.

The Standard Chartered has announced its digital banking vision, aimed at enhancing the client experience in Pakistan, as part of its global focus on ‘Digitisation’ – socialising personal banking and extending clients’ digital lifestyle into banking.

“This branch is poised to revolutionise client experience with digital capabilities,” Head of Retail Clients Standard Chartered Bank Pakistan Shezad Arif said.

“Digital solutions are the future of banking and Standard Chartered is leading the way in making digital channels an important and integral part of the way clients bank.”

Mati-Ullah is the Online Editor For DND. He is the real man to handle the team around the Country and get news from them and provide to you instantly.

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