KARACHI: Samsung Pakistan recently entered into a partnership with Daraz.pk to become its official online retailer, according to a press release issued on Thursday.
With this partnership Samsung will have a dedicated ‘webstore’ on Daraz.pk, which is accessible at www.daraz.pk/samsung.
The Samsung Galaxy series of smartphones and tablets are the most popular in terms of sales volume all over the world and have a large fan following in Pakistan too. Furthermore, Samsung is a brand that is known worldwide for its innovation, design and impeccable quality. With this collaboration, online shoppers can comfortably browse through the full range of Samsung Galaxy smartphones, tablets and cameras, and select the products that best suit their needs. After confirming the order, their product will be delivered to the consumer’s doorstep. All products will come with an official 12-month warranty.
Commenting on the collaboration, Farees Shah, co-founder Daraz.pk said “We are dedicated towards offering our customers a wide product-suite and our agreement with Samsung is a further testament of this promise. Samsung is a globally popular brand. We are excited to partner with them, as we offer consumers ease, reliability and an unparalleled online shopping experience.”
The Marketing Communications Manager at Samsung Pakistan – Saad ul Hasan stated that “Samsung is striving to harness the vast potential of E-commerce in Pakistan, which is growing at a pace of around 20% per year. The E-commerce phenomenon has transformed the model of retailing business, around the globe. At present, the total size of E-commerce market in Pakistan is estimated at 25 million US Dollars, with more than 800 online merchants operating across the country. Samsung and Daraz.pk have collaborated to create unparalleled convenience for the customers and to explore the fresh business opportunities in this emerging sector.”
Incorporated in 2012, Daraz.pk is an online shopping portal featuring apparel, accessories, shoes and beauty products for both men and women, as well as a wide variety of electronics. Daraz.pk currently offers a portfolio of over 400 brands and 15,000 products and hosts 1.2 million unique visitors to its website every month. Headquartered in Karachi, it delivers both internationally as well as across 200 cities and towns in Pakistan. Daraz.pk is part of the Asia Pacific Internet Group (APACIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture. APACIG’s network currently consists of 10 companies, which are operating in 15 countries.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.