A press release issued on Wednesday says that consisting of 10 intricate designs, Magnifique Vol 2 Kurti collection by Lala is inspired by mixed Persian paisley and botanical patterns based on the essential winter fabrics twill, Khaddar and linen, accompanied by embroidered shirts, borders, extra sleeves and embroidered patches.
Indeed, 2014 marked LALA’s global expansion initiative, with the brand’s participation in India, Pakistan and the Middle East.
In addition to this, LALA have extended the brand’s outreach within Pakistan with their first Shop within a Shop located at leading outlets.
On LALA’s introduction of Magnifique Vol 2 Kurti collection, the CEO Pervez Lala has said: ‘2014 has been a busy year for Lala Textile, in which we expanded our local and international outreach through many targeted initiatives. We introduced quality collections (S/S, Fall/AW, and Winter) and have participated at different fashion exhibitions including Anical 2015 Aalishan Lifestyle Exhibition, FPW6, Pakistan Fashion Week Dubai et al to further augment our brand presence.
Honoring our commitments to our patrons, we have purposefully strived to increase the accessibility and wearability of the Lala brand through innovations in textile, an end result of which are collections such as our newest line, the Magnifique Vol 2 Kurti collection which is a representation of quality lawn and versatility.”