Pakistani media industry faces “gender emergency”: WJAP Freedom Network report

MediaPakistani media industry faces “gender emergency”: WJAP Freedom Network report

ISLAMABAD, Pakistan: The under-representation of women journalists in newsrooms and the lack of gender sensitive policies have forced the Pakistani media industry into a state of gender emergency, according to a gender audit of news organisations conducted by the Women Journalists Association of Pakistan (WJAP) and Freedom Network.

The study titled “Unequal Newsrooms: A Gender Audit of Pakistani Media Organisations” was launched in connection with International Women’s Day, 8 March.


The gender audit is based on a survey of 15 news organisations in Islamabad that provided data on workforce representation, organisational policies, anti-harassment measures, working conditions and wages. The audited organisations included six TV channels, four newspapers, three news agencies and two news websites.

The audit findings reveal that the average share of women journalists at the news outlets is only 11%. Majority of the news organisations have no woman journalist in a leadership position.

Only two out of the 15 media houses have an anti-harassment inquiry committee despite a federal law making it mandatory for employers. Most media organisations do not offer paid maternity or paternity leave even though it is now legally required.

The gender sensitivity assessment of the audit report found that overall, around 75% of the 15 news outlets were gender blind, meaning their organisational policies and practices do not identify or address specific gender-based issues that can affect men, women, and other gender minorities differently at the workplace.Pakistani media industry faces “gender emergency”: WJAP Freedom Network report

Fauzia Kalsoom Rana, the founder and convenor of WJAP, said the gender audit findings should compel media managers to reflect on the situation in their organisations.

“The male-dominated policies and practices of media houses create additional gendered challenges for women journalists and media workers,” she said. “Media houses should use the findings of the gender audit to review their internal systems and implement measures to improve working conditions for women.”

Myra Imran, WJAP advisor and Vice-president of the National Press Club, said the poor state of gender diversity at media organisations also affects the quality of journalism and reduces women’s access to information.

“If there are few women in the newsrooms, then women’s perspectives will naturally get ignored in media content,” she said. “Media organisations should introduce gender equality at the workplace including in leadership positions, produce more gender sensitive content, and improve their engagement with women audiences.”

Freedom Network Executive Director Iqbal Khattak said civil society should support the media sector to implement gender sensitivity reforms.

“News organisations need to adopt gender equality as a core value for meaningful change in organisational culture,” he said. “Civil society and media development groups can help media comply with gender protection laws and adopt best practices on gender sensitivity.”

The audit shows that urgent actions are required to remedy the gender emergency, which discourages women from continuing journalism, violates their legal rights in the workplace and affects the gender diversity of media content.

The study offers recommendations for news organisations, media managers, civil society, journalist unions and policymakers. It suggests that news organisations should use gender equality strategies for hirings, promotions and workplace conduct. Development organisations should conduct capacity building training and awareness on gender for journalists and newsrooms.

The audit recommends journalist unions to demand transparency in contracts and wage structures and seek legal help against publishers for violations of gender protection laws. Policymakers should take notice of workplace sexual harassment and safety risks to women media workers, according to the gender audit.

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