Pakistan High Commission in Singapore Organizes Webinar “FYI: Pakistan Your Sourcing Destination for Fresh Produce”


SINGAPORE: Pakistan High Commission in Singapore in coordination with Singapore Business Federation (SBF), Trade Development Authority of Pakistan (TDAP), and Pakistan Fruits and Vegetable Association (PFVA), organized a webinar on “FYI: Pakistan Your Sourcing Destination for Fresh Produce” on June 17, 2021.

The webinar was organized in pursuance of Prime Minister Imran Khan’s vision for boosting economic diplomacy.

This was the third of a series of webinars aimed at projecting Pakistan’s potential in various areas and the second under the ‘South Asia Edition of FYIstival’ hosted by SBF. The previous webinars were conducted in November 2020 and May 2021 focusing on Pakistan’s Agro-food & Tech and Packaged Food, respectively.

In her opening remarks, the High Commissioner of Pakistan to Singapore Ms. Rukhsana Afzaal underscored the promising future of Pakistan as an emerging economy. She noted that Pakistan being the 6th largest producer of fresh fruits in the world had the potential to become a sourcing destination for the import of fruits and vegetables for Singapore.

Ms. Rukhsana Afzaal underscored that the agro-food sector had a huge potential for bilateral cooperation and value addition from food processing and packaging to logistics, quality assurance, and standardization.

The High Commissioner also welcomed the availability of Pakistani mangoes for the first time in Singaporean markets as a result of a sustained Mango Diplomacy campaign by the Mission.

In his welcome remarks, the Vice-Chairman (South Asia Business Group), Singapore Business Federation Mr. Shamsher Zaman emphasized the promising potential of Pakistan to rise as one of the top global economies in the coming decade.

Mr. Shamsher urged Singaporean importers to enhance the import of fruits and vegetables from Pakistan to address the growing needs in Singapore.

The Assistant Director TDAP Ms. Maryam Mumtaz and the Marketing Representative at Pakistan Fruits & Vegetable Association Mr. Fawad Zafar gave comprehensive presentations on the fruits and vegetables exports potential of Pakistan and the achievements made over the past few years.

They also highlighted the measures taken to improve the quality, packaging, marketing, distribution, and supply of fruits and vegetables.

In his concluding remarks, the Director TDAP Mr. Asim Tauqeer appreciated the efforts of SBF and the High Commission in seeking export enhancement opportunities for Pakistan.

Mr. Asim Tauqeer assured the participants of TDAP’s continued support for such endeavors in the future.

The webinar was followed by B2B meetings among potential importers and exporters of fruits and vegetables from both sides.

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