WASHINGTON: In its endeavor to highlight the tourism potential of Pakistan in the US tourism industry, Pakistan Embassy in Washington DC has initiated first of its kind Webcast Series “Discover the Splendors of Pakistan: A Virtual Tour” consisting of virtual tours through Pakistan.
In this regard, the first event was held on Friday.
In his keynote address, the Prime Minister’s Special Assistant on Overseas Pakistanis & Human Resource Development Sayed Zulfiqar Abbas Bukhari highlighted the drastic transformative shift viz-a-viz the tourism sector in Pakistan as Prime Minister Imran Khan’s government embarks on a well thought out, forward-looking, and fully inclusive approach to encourage tourism – from liberalizing visa regime to investing in infrastructure, it is seen and felt.
Hence, there is a plethora of opportunities not just for those who are keen to travel to discover the world but also for those who are on the lookout for investment possibilities that offer promising returns.
Zulfiqar Bukhari added that the government has prioritized infrastructure-related development in the tourism sector which includes the construction of 35 fully equipped hotels with modern amenities as well as five new ski resorts etc.
In his remarks, Pakistan’s Ambassador to the US Dr Asad Majeed Khan emphasized on the unspoilt beauty of Pakistan.
The ambassador said that Pakistan was a tourist paradise with beautiful mountains, rivers, and lakes including the lovely Hunza Valley the object of a recent major Japanese movie.
Ambassador Dr Asad Majeed said that Pakistan had a rich heritage with major historical and cultural sites, sights, and cities, such as Lahore, Peshawar, Multan, Taxila, Harappa, and Mohenjodaro.
Dr Asad Majeed urged the Americans to visit and explore the unspoilt beauty of Pakistan, to experience the warmth and friendliness of the Pakistan people, along with the rich cuisine.
The US journalist, Anchor influencer, and an Emmy Award-Winning American television personality Beth Troutman shared her documentary along with her mesmerizing travel stories of Pakistan.
Beth Troutman narrated her experiences of the love and warmth emitting Pakistani people and how she found Pakistan as a peace-loving country with a rich history, treasured heritage, beautiful landscapes, and unique cultural diversity as contrary to the general notion prevalent in international media.
A German Vlogger Christian Betzmann shared his experiences on Sights and Sounds of Pakistan.
Christian Betzmann highlighted food in Karachi, culture in Lahore, modernity in Islamabad, serenity and raw beauty in North, architecture in Multan, and ancient bazaar in Peshawar.
The cuisine expert from “Pots n Curries’ Fatima Ali has actively been promoting Pakistani traditional cuisines for the last five years within and across borders.
Fatima Ali introduced Pakistan cuisine to the audience.
Important stakeholders from the US tourism industry participated in the event which was also live-streamed on the official Facebook page of the Embassy.
The Webinar was also attended by a large number of attendees from across the United States as well as Pakistan.