LAHORE, Pakistan: The country’s premier luxury designer label Élan is set to showcase its couture collection, ‘Le Bijou’, at the PFDC Couture Weekend on February 28 in Lahore.
Élan’s bejeweled couture collection will showcase dramatic ensembles elaborately draped in shades of silver, gold, ivory, lavender, peach and dove grey. The line features a blend of artistically conceived cuts adorned with gem and Swarovski crystal encrusted embellishments crafted to an extraordinary level of quality and detail. Le Bijou is couture in all its luxury and grandeur.
Élan was launched nine years ago by Khadijah Shah. She is respected for her combination of intricate embellishments, flattering silhouettes and attention to detail in the construction of each outfit. Indeed each collection is conceived with glamour, elegance and versatility in mind. In March 2012, Khadijah Shah launched her debut seasonal unstitched printed lawn collection which is now considered the most anticipated lawn each season. In a short span of nine years, Khadijah has formalised and expanded the label and created an effective and influential place for Élan in the fashion industry.
In 2014, Élan added to its portfolio ÉLAN Vital, a casual avant-garde ready to wear diffusion line and also officially launched an e-store in 2014 where customers from across the globe can purchase Élan’s Luxury Prét Collection and Élan Vital pieces. This 2015, Élan will be participating in the upcoming PFDC Couture Weekend followed by the launch of their much anticipated Spring/Summer Lawn collection.