KARACHI, Pakistan: The designer label Zara Shahjahan showcased a new line of luxury prêt titled Forever Boho at Telenor Pakistan Fashion Week SS 2015 on April 3, 2015.
This marked the designer’s first ever participation at the prestigious fashion platform.
Zara Shahjahan’s Forever Boho is an ode to free spirited fashion and the charm of pretty florals paired with ethnic embroideries. The collection features dynamic prints which are a whimsical union of hand painted florals and tribal accents based in a pastel colour palette.
The collection comprises of 16 outfits in Western boho silhouettes, loose flared cuts in pants, cropped jackets and skirts, meticulously embellished through traditional embroidery for added drama to the line’s modern silhouettes. Forever Boho celebrates fashion, florals and all that’s fun. Footwear for the brand’s showcase at TFPW15 was facilitated by leading footwear brand Shoe Planet.
A classic Zara Shahjahan look is simple, beautiful and always in vogue. Her design philosophy is to make clothes relating to a feeling – a feeling, which is an ode of individuality, femininity and sophistication. Zara Shahjahan is a graduate from the National College of Arts and has built a niche clientele that understands and has the ability to appreciate design and pattern making. With a background in miniature painting, she is Pakistan’s first designer who has the expertise to make her own motifs.
The label’s Telenor Pakistan Fashion Week SS 2015 collection will be able for retail at the brand’s flagship store at Galleria, Lahore and the brand’s Karachi store on Main Bokhari Commercial after the conclusion of the fashion event.
