KARACAHI: Leading fashion house, the Nida Azwer Atelier, is set to launch a capsule collection of limited edition stitched lawn ensembles this March 2015.
An independent initiative, the ateliers seasonal capsule lawn collections were first introduced in 2013 to much patron popularity as boutique, limited edition creations. Indeed this season,, Nida Azwer revisits her textile and printethos to introduce 5 distinct designs across lawn based digital prints in the form of stitched shirts championing straighter silhouettes with shorter hemlines.
The Nida Azwer S/S 2015 limited edition lawn collection aesthetic reveals an inspiration from Nida’s quintessentially vintage taste, specifically 18th Century Floral art that sees the atelier interpret this movement through a bright colour palette in hues of saffron, reds, blues and pink. Expect bespoke Nida Azwer buttons and the ateliers signature screen prints with embroidered motifs.
Speaking about her limited edition of boutique lawn, Nida Azwer said “Summer in Pakistan is all about lawn, but we don’t believe that our patrons necessarily want to, or should, all be wearing the same print, all summer long. We therefore developed our seasonal boutique lawn collection line whereby each print is deliberately available only in limited edition quantities to retain a sense of exclusivity and which is very important to aspect of my brand. Additionally, I enjoy doing my lawn independently as it has always allowed me greater freedom in terms of design.”
The Nida Azwer Atelier will also be introducing two more capsule lawn collection in 2015 with details to follow.
