Generation Brand Variety, Location, Contact Info, and more

Life and StylefashionGeneration Brand Variety, Location, Contact Info, and more

Few companies have been able to perfectly represent the values of tradition, modern style, and cultural heritage in the ever-changing world of fashion like Generation. Generation is a fashion brand that has made an impact in the industry by skillfully fusing modern and traditional elements, thanks to its deep roots in Pakistan’s rich textile history. We will look into the fascinating history, basic values, and fashion industry influence of Generation Brand in this article.

Generation Brand



In response to the growing need for attractive, inexpensive, and fashionable clothing among urban Pakistani women, Nosheen Rehman and Saad, the couple who formed the team, created Generation in 1983.


Today, the philosophy and strategy of this pair have produced a well-known ready-to-wear women’s apparel business that occasionally sends new merchandise to its stores without reusing any of its designs.

Brands Narrative

A lady who upholds her family’s legacy while consistently exhibiting an air of inventiveness and ingenuity, the Generation Lady has come to represent this vision. This brand’s narrative begins with a family and develops with the notion of growing that family by interacting with customers, employees, students, and other people.

Generation Brand Collection


  • Embroidered
  • Solid
  • Printed
  • Hand Made with Love


  • Embroidered
  • Solid
  • Printed
  • Sweaters


  • Formal Kurtas
  • Saris
  • Formal 2-Piece
  • Formal 3-Piece


  • 2-Piece
  • 3-Piece
  • Embroidered
  • Hand Made with Love


  • Ghararas
  • Tights
  • Shalwars
  • Trousers


  • Parandas
  • Pakol
  • Face Masks
  • Bags
  • Scrunchies
  • Undershirt


  • Carves
  • Shawls
  • Dupattas

Contact information

Telephone # +92-42-32500964


Social Media Handle

Store Locations

The generation has its outlets in the following Pakistani cities:

  1. Karachi
  2. Lahore
  3. Islamabad
  4. Rawalpindi
  5. Faisalabad
  6. Peshawar
  7. Gujranwala
  8. Multan


What is a Generation brand?

A husband-wife team founded the well-known clothing company Generation, whose inventive and imaginative designs for women’s wear transformed the fashion business.

Who is owner of Generation?

Saad Rehman and his wife Nosheen Rehman are owners of this leading brand.

Why is Generation famous?

The generation has become well-known for its distinctive and superbly executed photo sessions in addition to its inventive designs.

What is the generation program?

Generation Global is the Tony Blair Institute’s global citizenship education programme for young people ages 13 to 17 that enables them to embrace the future, equipped with the knowledge, skills, and attitudes to become active and open-minded global citizens.

Is Generation a Pakistani brand?

Yes, Generation is a Pakistani brand.

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