Prince Biscuits held Family Gala at Jinnah Park Rawalpindi
ISLAMABAD, Pakistan: A Family Gala held was held at Jinnah Park Rawalpindi that was arranged by Prince Biscuits to support family recreational activities in the country by bringing Prince Land to the people of Rawalpindi.
According to a press statement, Gala was a complete family festival with a variety of stalls and recreational activities for children. It was an effort by the Prince Brand team to provide entertainment for kids and their families, says a press release issued here Monday.
A large number of families were seen at the event enjoying the festivities. Activities included but were not limited to jumping castles, photo booths, jugglers, mascots, live music and much more.
Speaking at the initiative, Marketing Manager Continental Biscuits Limited, Ather Baghpatee said: “We are glad that we have come this far with this initiative. After the tremendous response in Hyderabad, Karachi, Multan and Lahore, we have finally brought the festival for the citizens of the twin cities.
Prince Land did not just provide recreational activities for its fans but has also provided a chance for the brand team to interact with its fans all over the country openly.”
He further added “This initiative has shown the strength of the brand in the country and we are determined to provide similar platforms for the families and children of the country.”
With the success of Prince Land in Hyderabad, Karachi, Multan Lahore and Islamabad, Prince Biscuits is determined to continue supporting such initiatives to provide a healthy environment for kids.
Now the final installment of this initiative is scheduled to be held in Faisalabad.
Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Generale Biscuits of France which later became a part of Group Danone, the French food giants.
CBL has an array of products which are pre-eminent in the branded biscuit business both in Pakistan and abroad.
CBL also manufactures and markets Mondelez’s global strategic brands like TUC and Prince and has already acquired a market leadership position in those sub-segments.
Its unrivaled portfolio of brands has been meeting consumer needs for well over two decades and also includes such favorites as Tiger, Candi, Gala, Wheatable and Bakeri. CBL produces some of the best known crackers, cream variants, plain and ingredient-based biscuits in the country.
