ASEAN Tourism Forum 2014, or better known as ATF 2014 will be held from 16-23 January 2014 in Kuching, Sarawak, Malaysia. The ATF 2014 TRAVEX will be held at the Borneo Convention Centre Kuching (BCCK) while the Ministerial and other official functions would be held at the Pullman Hotel, Kuching.
The international tourism networking The Region Initiative (TRI) supports this event since 2012.
Malaysia was where ATF was first held way back in 1981 and it is appropriate that it has returned “home”. The theme is ASEAN Advancing Tourism Together, although ASEAN is diverse in terms of the culture, the people, the tourism attractions and the landscape, it is united in terms of its ability to jointly promote ASEAN as an attractive tourism
destination. We in ASEAN have to be united in jointly promoting and advancing the tourism sector in this region as the progress and prosperity of one country inadvertently affects the other member countries.
Ministry of Tourism and Tourism Malaysia have appointed ASEANTA to organized ATF 2014 TRAVEX. ASEANTA in turn has appointed MICEM Sdn Bhd to manage all aspects of ATF 2014 TRAVEX including but not limited to the onsite booth allocation and operational matters at BCCK, compiling and determining the Hosted Buyers, the ASEAN Tourism Conference, Ground Transportation and Airport transfers, ATF Golf Game, Pre & Post Tours.
