ISLAMABAD, Pakistan: In line with the efforts to ensure sustainable growth of Pakistan’s information technology industry and boost exports, Pakistan Software Export Board (PSEB) is making efforts to enhance the IT Industry-Academia collaboration and has been working on setting up channels through which Pakistani IT Companies can utilize the brain bank available at Universities across Pakistan.
The PSEB, the attached Department of the Ministry of IT and Telecommunication, is working with the Universities to develop case studies for IT /ITeS Companies and technology startups focusing on business strategy, marketing, technology, pricing strategy, R&D, customer acquisition, cost optimization, product development, and other commercial and technical matters.
The studies to be conducted under this program would be developed to promote the technology industry of Pakistan across the globe and may also be made part of the curriculum of the Universities thereby imparting practical training to the students as well.
The first university to enter the program for developing case studies for the IT Industry is the University of Central Punjab (UCP).
The UCP promotes multi-disciplinary research to aid Pakistan’s industry and to provide faculty and students the opportunity to thrive in a rapidly evolving technological, economic, and business environment.
The University is also pursuing programs that would encourage its students into taking the entrepreneur path as opposed to seeking jobs.
The University has a dedicated research, innovation, and commercialization wing which focuses on developing research culture, industrial linkages, and business incubation.
The Managing Director SEB Osman Nasir said that the increased competition and globalization means that there is close collaboration between the Industry, Academia, and Public Sector Entities to ensure that holistic, high-quality growth of the industry is attained.
Osman Nasir said that academic and industry collaboration is paramount as it would ensure that our Academic Sector is aware of the manpower requirements of the industry and can collaborate on the research required by the industry. This would also foster the culture of innovation in the Country.
