Daraz provides opportunity to young artists to reclaim public spaces


Daraz provides opportunity to young artists to reclaim public spaces

KARACHI, Pakistan: Karachi, once known as the city of lights, is now known for the overcrowded, unwanted, unsystematic settlements. All across the city walls hateful racial and misogynist messages, commercial hoarding boards and above all political slogans can be seen which are nothing but a visual assault.

In a bid to bring Karachi back to its days of glory, Daraz.pk sponsored a group of artists, going by the name of Abdoz Arts, to execute their idea to cleanse political and other hateful graffiti from the walls of Karachi University at the university’s annual carnival which saw over 27,000 visitors.

The young artists have a vision to embellish the city with murals and generate a vibe of joy through refreshing colours of art. There has been a lack of patronage for these group of artists, hindering artistic outreach and Daraz.pk has tried to bridge the gap. “Abdoz Arts, founded by myself and Umer Asim, is a protest against the derogatory wall chalking on public walls in the form of beautiful artwork. Our aim is to free and reclaim public walls which we believe are an asset to the country and not a liability. Daraz.pk, which we believe is a brand of youth, was the first brand to honour our cause by supporting us in beautifying Karachi University’s walls at the event, Art of KU,” said Humble Tariq, co-founder of Abdoz Arts.

Besides adornment of the city, another incentive Daraz had in mind was to promote Abdoz Arts in painting the walls in varying themes, from the comical to the surreal, touching on issues of education, pollution and social awareness. The project hopes to bring reflections of the whole country to the city by developing the murals as a mirror image of the prevalent society.

The walls painted in Karachi University aim to discourage pollution and each subsequent city wall painted by Abdoz Arts in the future will in some way project some critical issue faced by the country, in an attempt to make the artwork more meaningful.

Daraz’s purpose behind bringing art to the public spaces is not limited to bringing artwork outside galleries and reclaiming misused public property, but it also aims to give artists a common voice. It aims to replace visual pollution with something innovative. Daraz helped create art in public for the public, and the young artists worked as a catalyst to spread awareness regarding pressing issues.

This initiative will revive the art values of Karachi and simultaneously create meaningful art in public places that are being misused. The artwork will be a source of inspiration to the onlooker and bring attention to many issues depicted in the paintings. It’s an attempt to transform the public spaces from one of debris and decay to one of inspiration and beauty.

About Daraz

Incorporated in 2012, Daraz.pk is an online shopping portal featuring apparel, accessories, shoes and beauty products for both men and women, as well as a wide variety of electronics. Daraz.pk currently offers a portfolio of over 400 brands and 16,000 products and hosts 1.3 million visitors on its website, every month. Headquartered in Karachi, it has delivered both internationally, as well as to over 200 cities in Pakistan. Daraz.pk is part of the Asia Pacific Internet Group (APIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture. APIG’s network currently consists of 10 companies, which are operating in 15 countries.

About Abdoz Arts

Abdoz Arts is a company providing exceptional and jaw dropping 3D street art to free and reclaim public walls which they believe are an asset to the country and not a liability. They provide companies with engaging and indulging options for communicating with the audience by creating street art that speaks for the brand itself.

Asad Haroon
A netpreneur, blogger and above all; A Human :) Asad tweets from @aghaasadharoon and can also be approached on Google+

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