Daraz empowers growing female seller community to reach customers across Pakistan


“I was surprised when I received an order from Khyber Pakhtunkhwa,” said Nida Islam, an entrepreneur based in Karachi who set up her online jewelry store on Daraz in 2018.

The philosophy behind Xytro Collection was simple: “I enjoy wearing jewelry; I feel happy when I do. I thought ‘why shouldn’t others?’”

Nida Islam is one of the hundreds of female sellers who, by setting up their online stores on Daraz, have been able to tap into new revenue streams. The leading online marketplace, which connects these sellers to millions of customers across the country, is dedicated to the empowerment of the seller community. Through Daraz University, 3,000 sellers are educated free-of-cost every month and provided training on various topics including how to reach a larger customer base, scale their online businesses and enhance the customer experience. 

Daraz’ mission is to make it easy for anyone, including women entrepreneurs, to digitize their businesses. Over the next year, Daraz is set to launch a program tailored to female sellers’ requirements. The measures Daraz will undertake in the ambit of this program will include helping female sellers with the packaging and delivery of their orders. Daraz will also provide them with further technical knowledge to gain increased visibility on the platform.

“I always wanted to be a business woman and have a successful brand. By setting up my store on Daraz, I have been able to support my family,” Afsheen Hassan, a seller from Peshawar, said about her experience selling on the platform.

Rida Manzoor, a seller based in Hyderabad, has a similar story: “I always wanted to support my father but I couldn’t find an avenue. Then I discovered Daraz and today, I am a successful business woman.”

Mati-Ullah is the Online Editor For DND. He is the real man to handle the team around the Country and get news from them and provide to you instantly.

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