Continental Biscuits brings Oreo, the World’s Favourite Biscuit, to Pakistan

BusinessContinental Biscuits brings Oreo, the World’s Favourite Biscuit, to Pakistan

continental-biscuits

PKR 1.1 billion invested in state-of-the-art production line at manufacturing plant in Sukkur

   

• Fully automated plant is now the most advanced and biggest production facility in Pakistan

• Continental Biscuits are makers of Mondelez’s LU range with key global brands like Prince & TUC

October, 2013: Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of

biscuits and an exclusive affiliate of global snacks group Mondelēz International (previously known as Kraft

Foods), is proud to announce today that it has brought the iconic Oreo biscuit brand to Pakistan.

Oreo is the world’s favourite biscuit; CBL now plans to make Oreo a favourite in Pakistan by leveraging the

global scale and expertise of Mondelēz International, along with CBL‘s strong track record, excellence in

biscuit manufacturing and marketing, and a splendid history in Pakistan.

Oreo is being made in Pakistan by CBL with same world class quality standards, magic formula and

ingredients, while being sold at affordable prices to a wide variety of consumers – reasons due to which it is

fast becoming as much loved in Pakistan as it is around the world.

CBL invested PKR 1.1 billion (USD 11 million approx.) to build a state-of-the-art Oreo production line at

its manufacturing plant in Sukkur, making it the largest biscuit-production facility in the country. As the

production line is fully automated from the initial production process to the biscuit’s packaging, with no

human interaction, the facility is the first of its kind in Pakistan. The line can produce as many as 4 million

biscuits per day or 3 tonnes of biscuits per hour!

Speaking on the occasion of Oreo’s debut in Pakistan, Mr. Hasan Ali Khan, Managing Director and

Chairman of CBL, said: “We are delighted to bring the world’s favourite biscuit to Pakistan. For us, this is

the beginning of another wonderful journey to make Oreo the no.1 biscuit brand in Pakistan. Our vision of

locally producing Oreos clearly signals our intent at dominating the local biscuit market and also highlights

the importance of Pakistan as a biscuit manufacturing base.”

Mr. Rafey Zuberi, Director Marketing, CBL added: “Oreo is more than just a biscuit; the ‘Twist, Lick and

Dunk’ ritual has brought fun-filled moments-of-bonding to millions of families around the world. The

dunking culture already exists in Pakistan, with adults dipping their biscuits in tea. Now, we are giving

Pakistani families the chance to dunk their biscuits in milk.”

Mr. Ian Buchan, Mondelēz International’s Middle East & Africa New Markets General Manager, said:

“We have been partners with Continental Biscuits since 2007 and have shared business excellence without

reference to borders. With the launch of Oreo, we are delighted now to share the ‘moments of joy’ in

Pakistan in terms of both industry best-practices and a superb, quality product.”

October, 2013: Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of

Oreo Facts

Oreo_logo

• Oreo: a delicious, vanilla-cream-flavored-filling, sandwiched between two chocolate-flavored

biscuits.

• History: launched more than a hundred years ago in the U.S. in 1912.

• Around 33 million Oreo biscuits are eaten every day around the world!

• Oreo brand generates more than $2 billion in sales per year.

• China is the world‘s second-largest market for Oreo. Launched in 1996, Oreo is today China‘s #1

biscuit.

• Pack and introductory pricing in Pakistan: PKR 10 for 3 biscuits and PKR 20 for 6 biscuits and PKR 40

for 12 biscuits; covering impulse, family sharing and heavy usage.

###

About CBL

Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan

and the Generale Biscuits of France which later became a part of Group Danone, the French food giants. In the year 2007

Danone sold their biscuits category and LU brand mark to Kraft Foods of USA. For more than two decades CBL is engaged

in the manufacturing and marketing of the brand LU. CBL has an array of products which are pre-eminent in the branded

biscuit business both in Pakistan and abroad. CBL also manufactures and markets Mondelez’s global strategic brands like

TUC and Prince and has already acquired a market leadership position in those sub-segments. Its unrivalled portfolio of

brands has been meeting consumer needs for well over two decades and also includes such favorites as Tiger, Candi, Gala,

Wheatable and Bakeri. CBL produces some of the best known crackers, cream variants, plain and ingredient-based biscuits

in the country.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.

Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits,

gum, candy, coffee and powdered beverages, with many billion-dollar brands such as Cadbury, Cadbury Dairy Milk and

Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelēz

International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit

www.mondelezinternational.com and www.facebook.com/mondelezinternational.

 

 

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Continental Biscuits brings Oreo, the  World’s Favourite Biscuit, to Pakistan

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