Commerce ministry to organize road shows in Central Asian Republics

ISLAMABAD, Pakistan: Ministry of Commerce would organize road shows of Pakistani products in four Central Asian Republics (CARs) of Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan.

The road shows would be funded through Export Development Fund and organized by Trade Development Authority of Pakistan (TDAP) in May 2016, said a statement issued by Ministry of Commerce here Thursday.

The road shows would comprise a series of two-day events in four Central Asian capitals during May, 2016 wherein Pakistani products especially pharmaceutical, textiles, sports goods, surgical instruments, horticulture products and auto parts will be displayed.

The event would showcase the production strengths of Pakistan to the Central Asian consumers and buyers.

The road shows would be non-sale events aimed at raising the awareness of Pakistan’s products in the Central Asian market and assessing the acceptability and market response.

Based on the response to the road shows, Single Country Exhibitions would be subsequently organized in the CARs as B2B marketing events.

The marketing thrust in Central Asia is part of the strategy of Ministry of Commerce for penetration in regional markets and is a follow up to the diplomatic initiatives of the Prime Minister in Central Asia.

It is worth mentioning here that Prime Minister Muhammad Nawaz Sharif had visited the Central Asian Republics during last year accompanied by sizeable business delegations.

The road shows are the next step in capitalizing on the diplomatic goodwill generated during the visits by translating it into business opportunities for Pakistan.

According to the market complementarily analysis conducted by the TDAP there are large number of products which Pakistan is exporting, in large volumes, to the world and the Central Asian Republics are importing the same products from other global sources.

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The road shows will provide the private sector an opportunity for market linkages and capitalize on the opportunities emerging out of the recent trade diplomacy initiatives.

Source: APP

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