For the first time in Pakistan, a brand trolled their customers on 1st April and had some fun. This April Fools’ Day, Careem, the region’s leading ride hailing app decided to have a little fun of their own with its users by announcing a hoax promo code hotline. The hotline was to have a simple 2 step process where the users had to leave a missed call on the designated number to receive an exclusive encrypted promo code. Instead of a promo code, the users were to receive a message informing of the April Fools prank in return.
Careem’s insight into its user’s needs brought forth this creative idea to play a prank on its users. There has been a substantial amount of increase in demand for promo codes that entail different discounts and services. Users have been known to go through all sorts of trouble to get their hands on authentic promo codes. This service would have been accessible to Business and Go+ cars. Careem has been known to keep things comical and entertaining for its users, this is a prime example.
Customers were amazed at the unique prank played by Careem Pakistan
— Noor ul Huda (@Noorrulhudaa) April 1, 2017
— Hayyan Niamatullah (@hayyann11) April 1, 2017
— Amjad Hakro (@AmjadHakro) April 1, 2017
@CareemPAK knows a thing or two about marketing! ????????????????
— Wasay Khan (@iamWasayKhan) April 1, 2017
@CareemPAK Sahee choona Hai. ?
— Annus Raza (@annusraza) April 1, 2017