Pakistan’s leading billion-dollar company joins hands with the region’s first entrepreneurial reality show.


The first season of Idea Croron Ka (ICK) featured 24 startups, out of which seven were successful in raising PKR 120 million because of their brilliant ideas that convinced the investors to finance their ventures. This time, in season 2, Careem has partnered with ICK to provide young and dynamic entrepreneurs with a once-in-a-lifetime opportunity to pitch their ideas to potential investors.

The alliance with ICK is about giving a platform for support and promotion to Pakistani entrepreneurs, and the synergy will surely be of benefit and will add value to the existing entrepreneurial landscape of Pakistan. According to Mr. Junaid Iqbal, “ICK is a fantastic opportunity for both investors and startups. It is time people realize the untapped potential of Pakistani talent. We are the region’s first unicorn (billion dollar company), and being a local startup are eager to help our youth to accelerate in the road of life and provide them with resources. This is our ecosystem and we are equally responsible for its growth and maturity.”

The process is simple: Entrepreneurs will have the chance to invite a Careem Car to their doorstep. The Careem Car will arrive with an investor already seated, waiting to be wowed by the participant’s pitch. The participant can also hand out any relevant documents to investors for a further consideration of their case. Each participant has eight minutes to pitch, and if the investor feels that the idea has the potential to be huge, the participant will receive a pass to the second season of ICK, right there and then!

“The collaboration of Careem with Idea Croron Ka is undoubtedly a glaring indicator of the success of the movement for paving way towards an economically sustainable Pakistan. Idea Croron Ka and Careem’s partnership will give our talented youth a Pakistan that can truly be called the Land of Opportunities. Let us harmonize our voices to give this bright youth the future it deserves,” says Prof. Dr.  Chaudhary Abdul Rehman, Chairman Nai Baat Media Network.

Host and Content Producer of the show, Nabeel A. Qadeer, shared his thoughts on this partnership saying,

“We have received a tremendous response for Season 2, validating that we must have done something right in Season 1. More investors are reaching out, more sponsors and multiple partnerships are round the corner, Careem being a major one. This is just the beginning! To all the entrepreneurs out there: we are giving you a fantastic opportunity to meet with the investors one-on-one before appearing on the show; please make the most of it and all the very best!”


How to book?

  • Book car-type ‘ICK’ in the Careem app
  • When the car arrives, the user will have a total of 8 minutes in the car with the investor. The first four minutes are reserved for the pitch, and the latter half will be spent on a question and answer session.
  • If the participant is given a pass by investor, the ICK team will take you forward for Season 2!


Careem and ICK have set the standard for bringing out the best in entrepreneurial talent, and we cannot wait to see what this season has in store for us. We offer best wishes to all the young aspirants and hope to see them soon on the IDEA CRORON KA!

Mati-Ullah is the Online Editor For DND. He is the real man to handle the team around the Country and get news from them and provide to you instantly.

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