Daraz University launches series of initiatives to empower thousands of SMEs

BusinessDaraz University launches series of initiatives to empower thousands of SMEs

In order to facilitate the seamless transition of thousands of small-and-medium enterprises (SMEs) across the Country towards e-commerce operations, and further empower its community of 30,000 marketplace sellers, Daraz has increased its focus on the provision of free-of-cost education of global standards through Daraz University (DU) – an online portal – and launched a number of initiatives including collaborations with Google and Karachi School of Business (KSBL) and Leadership.

The outbreak of the COVID-19 pandemic has greatly impacted market dynamics and, in order to help sellers navigate through these changes, DU recently collaborated with Google to provide sellers access to a series of webinars titled “Going online with Google”.

Daraz University - In order to facilitate the seamless transition of thousands of small-and-medium enterprises (SMEs) across the Country towards ecommerce operations, and further empower its community of 30,000 marketplace sellers, Daraz has increased its focus on the provision of free-of-cost education of global standards through Daraz University (DU) – an online portal – and launched a number of initiatives including collaborations with Google and Karachi School of Business (KSBL) and Leadership. The outbreak of the COVID-19 pandemic has greatly impacted market dynamics and, in order to help sellers navigate through these changes, DU recently collaborated with Google to provide sellers access to a series of webinars titled “Going online with Google”. The course focused on digital marketing and helps small businesses better understand the Google tools that can be utilized to adapt to online retail while increasing engagement and traffic on their Daraz shops. Constantly striving to create unique learning opportunities for sellers, DU has entered into a long-term partnership with KSBL to provide the community exclusive and free-of-cost access to specialized courses. The content, topics and syllabus for each course are specifically designed for DU and geared towards helping the platform’s marketplace sellers optimize their ecommerce ventures. “Our objective is to engage, educate and empower the community of marketplace sellers. Education has always remained an area of special focus at Daraz and we are dedicated towards creating opportunities of growth not only for our existing sellers but also for those business owners who chose to transition online and start their ventures with us amidst the new normal of the COVID19 pandemic,” said Syed Faraz Ali, Regional Head of Marketplace, Daraz. Education is also a key focus of Daraz’ recently-launched Humqadam program, through which the platform is inviting businesses across the country to set up their digital ventures on Daraz. The platform’s aim is to ensure that the SME sector - which contributes 40% to the country’s GDP and 80% of total non-agricultural employment – is safeguarded from the economic impact of the COVID19 pandemic and is offering business support in the form of free-of-cost training on DU alongside dedicated one-on-one support to sellers while they set up their Daraz shops. The platform has also waived commission charges for the months of May and June. Every month, Daraz University educates 3,000 new and existing sellers on ecommerce operations and during these unprecedented times, Daraz is dedicated to heightening its focus on education to uplift the SME sector.
Seller Wasiq Khan

The course focused on digital marketing and helps small businesses better understand the Google tools that can be utilized to adapt to online retail while increasing engagement and traffic on their Daraz shops.

Constantly striving to create unique learning opportunities for sellers, DU has entered into a long-term partnership with KSBL to provide the community exclusive and free-of-cost access to specialized courses.

The content, topics, and syllabus for each course are specifically designed for DU and geared towards helping the platform’s marketplace sellers optimize their e-commerce ventures.

“Our objective is to engage, educate, and empower the community of marketplace sellers. Education has always remained an area of special focus at Daraz and we are dedicated towards creating opportunities of growth not only for our existing sellers but also for those business owners who chose to transition online and start their ventures with us amidst the new normal of the COVID-19 pandemic,” said Syed Faraz Ali, Regional Head of Marketplace, Daraz.

Education is also a key focus of Daraz’ recently-launched Humqadam program, through which the platform is inviting businesses across the country to set up their digital ventures on Daraz.

The platform’s aim is to ensure that the SME sector – which contributes 40% to the country’s GDP and 80% of total non-agricultural employment – is safeguarded from the economic impact of the COVID-19 pandemic and is offering business support in the form of free-of-cost training on DU alongside dedicated one-on-one support to sellers while they set up their Daraz shops.

The platform has also waived commission charges for the months of May and June.

Every month, Daraz University educates 3,000 new and existing sellers on e-commerce operations and during these unprecedented times, Daraz is dedicated to heightening its focus on education to uplift the SME sector.

Mati
Mati
Mati-Ullah is the Online Editor For DND. He is the real man to handle the team around the Country and get news from them and provide to you instantly.

Must read

Recent News

There is no harm to change strategy in Balochistan to bring the peace

There is no harm in changing strategy in Balochistan to bring peace

0
DND ReportThere is no doubt left that Quetta Railway Station's suicide bombing targeted personnel of security forces who were leaving Quetta for their homes....

Fight against terrorism requires support of all Pakistanis, believes COAS Gen Asim Munir

0
Quetta, Pakistan:  COAS Gen Asim Munir has said that the fight against terrorism requires the support of all Pakistanis.COAS highlighted that terrorism will never...
The hidden linkages among BLA, TTP, and PTI

The hidden linkages among BLA, TTP, and PTI

0
Islamabad, Pakistan: Another targeted suicide bombing in Quetta (Railway Station) has confirmed again that enemies are not sitting idle and they do not miss...

The Ruling Elite Decides the Destiny of Poor Pakistanis: A Story of Dreams Lost...

0
By Maria HameedIn a small village on the periphery of Lahore, Muhammad Bota wakes up before dawn every day. His routine is as predictable...
Donald Trump gave a winning speech before the official results

Donald Trump gave a winning speech before the official results saying he will not...

0
Monitoring Desk: Thanking his children, wife, supporters, and all who stood with him, Donald Trump gave a winning address before official results were announced....
Advertisement