Video Marketing is one of the best ways of promoting your company and products. Over the last few years, people have accepted videos as an effective medium for marketing.
That is why brands are spending a huge amount of money from their budget to develop videos. It has been observed that video can help your landing pages revamp your conversions by 80%.
Also, more than 90% of all the viewers share videos with others. That is why it can help you spread the word quickly. It is engaging and can be used for a target audience.
In today’s blog, we will share 5 tips that will help you to practice better video marketing. Also, get to know about 5 reasons why the new marketers are opting for video marketing.
5 Tips For Better Video Marketing in 2020
Video Marketing can be effective, but you have to do things right. So, here are the top 5 tips that will help you in video marketing:
1. Have a Posting Schedule
All of your viewers will expect regular content from your side. Posting at least 2-3 videos in a week is effective. Lack of videos or a big gap in the timeline can lead to the loss of a significant audience.
When you can establish and maintain a consistent schedule, it will keep your audience encouraged to come back. You can keep implementing new ideas and campaigns as per your posting schedule.
This also helps you be an industry leader if you can attract a huge audience with exciting videos.
2. Tell Stories
Don’t just make videos for the sake of posting them. You need to deliver a message or tell a story via the videos you create. This is the best way to increase viewer engagement.
Look for ways in which you can incorporate a story into your videos. You must be able to make a difference and create an impact among the audience always.
3. Incorporate SEO in Videos
Did you know that you can utilize the benefits of SEO in videos as well? Yes. To do so, you can include different keywords in the video description.
Add shortened URL links that have a call to action, encouraging the viewers to visit your official website or any other landing page.
Make full use of YouTube’s ragging feature that can determine the relevance present in your videos.
This will help your video to appear in the “relevant videos” section.
4. Edit Your Videos Well
Editing creates a whole lot of difference when you are posting videos online. Good quality editing can revamp the quality of any video significantly.
Make sure that the sounds are well balanced, the color and shading are good, there aren’t any glitches in the video, etc. You can hire a reliable video editor and take their help to edit your videos for good.
5. Upload Customer-Based Content
A great way to keep the users engaged with your videos is by creating the ones which your audience loves to see. You can ask for feedback and start a poll to find out which kind of videos your audience would love to see.
Read the comments and try to understand what the people have to say. So, the same is true for you as well.
By doing so, you can guarantee a better engagement with the audience.
Here are the tips you should follow if you are interested in making better videos for your marketing strategy. Use an outro maker like this one here to create the best video ending.
5 Reasons Marketers Are Fond of Video marketing
You have got the idea of five excellent tips about how to market your videos well. Now, take a look at five reasons why marketers are opting for it.
Does video marketing have the power to promote a brand’s products or services most effectively? How important is it for your business? Check them out!
1. Boosts Sales and Conversions
The most important reason for marketers to use videos is to increase sales and conversions.
When you add a video on the landing page, it can increase the chances of conversions by 80%.
The videos are also responsible for direct sales in the long run.
At least 74% of all the viewers who watch an explainer video usually end up buying it.
2. Videos Offer Great ROI
Videos offer a massive ROI; at least 83% of business owners say so. Video production can be hectic and involves different costs in the long run.
But, it surely pays off if you can do it right. Online video tools are getting better and more affordable with every passing year.
That’s why marketers are more interested in using videos in marketing.
3. Videos Can Build Trust
Building trust between a brand and its customers is the main objective of the marketers. Content marketing focuses on making long-term relationships with people.
Videos are engaging and help people to understand the main ideas of a brand. So, they can trust a brand more than ever before.
4. Google Loves Videos
Videos always increase the total time spent on your website. Longer exposure on the site helps to build trust and gives a signal to search engines that your website offers good content to the people. You have 53% more chance of showing up first in the Google engine if you frequently embed videos on your site.
5. Video Appeals to Mobile Users
90% of all the viewers watch videos from their mobile devices. YouTube reports that there’s at least a 100% rise in the total number of mobile viewers. As mobile users are also increasing, video marketing is going to rise as well.
Final Word
So, these are all the different aspects of video marketing that you should be aware of. All in all, video marketing is now a crucial part of every brand’s marketing effort. There are a lot of tools available online, so you can search for them, like an ad maker from InVideo & so on.
