Best Local Cosmetic and Skincare Brands in Pakistan 2023

Life and StyleBest Local Cosmetic and Skincare Brands in Pakistan 2023

The cosmetic and skincare industry in Pakistan has been breaking boundaries, and these days, we can see a lot of new brands getting launched as well. Many everyday cosmetics and skincare brands in Pakistan offer a wide variety of solutions for skin, hair care and body care items, along with makeup. Look at the best Local Cosmetic Brands in Pakistan in this article.


There are so many cosmetics and skincare brands available in Pakistan nowadays — countless new ones are launched every other day — that it can make even the most experienced excellence expert’s head turn.

The consequence is that there are more items and details accessible than at any other time; regardless of what kind of cosmetics you’re searching for, there’s an image out there that has it, we guarantee. To simplify the pursuit for you, we gathered together a modest bunch of the best cosmetics brands we’ve ever had, from OG works of art to noteworthy novices.

Assuming you are searching for the cosmetics and skincare brands in Pakistan to get a fair idea. You can look at the rundown of these top brands offering their items at reasonable rates. With these 23 local brands, you can undoubtedly track down the ideal cosmetics for yourself.

Let’s look at the 23 best cosmetics and skincare brands in Pakistan made by the locals, keeping the local brown-skinned residents in mind.

1.      Auracrafts

Stores: Lahore, Islamabad, Rawalpindi, Karachi, Sialkot, Multan, Faisalabad

Delivery: Free shipping on orders over PKR 5000

Price Range: PKR 360 – PKR 5500

Aura began as a locally situated family project committed to advancing chemical-free and regular skin care. They started with nine all-regular handmade soaps, and as their positive reaction developed, so did their scope of items! They presently offer a range of superior grade, normal skin and hair items that are compelling, reasonable, and okay for everybody.

They’ve been investigating and searching for the most supporting and valuable fixings nature brings to ensure that one’s skin and hair get the most ideal care. Their items contain no unforgiving fixings, for example, parabens, alcohols, poisons or counterfeit aromas. They are energetic, pretty much everything regular, and confident in legit and natural items. Aura products are:

  • 99% – 100% Natural
  • Handcrafted & Artificial Color Free
  • Sulfate & Paraben Free
  • Synthetic Fragrance-Free
  • Cruelty-Free

2.      Husnemina

Store: Online only

Delivery: Free shipping on orders over PKR 5000 – Free mini over PKR 6500

Price Range: PKR 500 – PKR 3000

A mom-daughter duo runs this women-owned business. They started making plant-based herbal and natural skincare and haircare items in 2020 to promote organic remedies. Their products are:

  • 100% Organic
  • 100% Vegan
  • Chemical-free

3.      Sapphire

Stores: Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Hyderabad, Peshawar, Sheikhupura, Swat, Sialkot, Multan, Gujranwala, Abbottabad, Bahawalpur, Mandi Bahuddin, Mirpur, Sahiwal, Gujrat, Sargodha, New Jersey & New York

Delivery: Free shipping on orders over PKR 2000 on local orders

Price Range: PKR 290 – PKR 2490

The brand Sapphire has no requirement for a presentation. It doesn’t just give a cutting-edge and in-vogue clothing line; it has also sent off various cosmetics. Sapphire Pakistan is giving top-of-the-line cosmetics to lips, cheeks, face and eyes at reasonable costs.

4.      WB by Hemani

Stores: Karachi, Lahore, Islamabad, Gujranwala, Bahawalpur, Faisalabad, Gujrat, Hyderabad, Jhelum, Mandi Bahauddin, Multan, Peshawar, Quetta, Sahiwal, Sargodha, Sialkot, Sukkur, Swat & Wah Cantt

Delivery: Free shipping on orders over PKR 2000

Price Range: PKR 100 – PKR 4750

Hemani Herbals, a family-owned business, was first established in 1949 in Pakistan and laid out in 1995 in Dubai. Throughout the last many years, Hemani has laid a good foundation for itself as a leading herbal and natural organization with a broad scope of herbal teas, oils, fragrant healing items, knead creams, and herbal hair and skin care items. Understanding the customers’ ongoing desire and need for natural items for solid living, Hemani has held hands with Wasim Badami for a scope of items and carefully browsed the best that Nature brings to the table to convey their commitment to legitimate and naturally obtained items.

WB by Hemani targets giving Natural and Herbal Products most creatively as answers for cutting-edge issues while making ways of life more ‘Natural and Toxin-Free‘.

5.      Zay Beauty

Store: Online only

Delivery: Free shipping on orders over PKR 4000

Price Range: PKR 250 – PKR 17000

Zay Beauty is a contemporary Pakistani Beauty brand focused on providing premium quality and reasonable. It has outperformed every cultural boundary. Otherwise called “A Very Desi Makeup Brand”, Zay Beauty is holding nothing back from advancing the ‘brown’ culture.

The items are named after Urdu words like “Chand Tara” and “Chamak Dhamak”, which draws in individuals overall. They likewise have an exceptionally customary and bright viewpoint, which is tastefully satisfying. Like top-of-the-line brands, Zay Beauty has been number one among Pakistani young ladies due to its exceptional quality and enormous assortment of items.

6.      Jenpharm

Store: Online

Delivery: Free shipping on orders over PKR 2500

Price Range: PKR 498 – PKR 3233

Jenpharm Life Sciences is committed to serving the people by offering inventive cures. Jenpharm is trying to maintain an extraordinary presence in the cosmeceutical market, assisting individuals with skincare regimens by mixing science with wellness and beauty.

7.      OG Organix

Stores: Karachi, Lahore

Delivery: Free shipping on orders over PKR 10,000

Price Range: PKR 500 – PKR 3000

OG Organix is a brand that vows to offer individual care and skincare items that are protected, non-toxic and profoundly influential. They have confidence in their product’s outcomes that one can see and believe.

Every one of their recipes is unique, made manually and tried by themselves first, on genuine humans, yet never on animals. Every one of their items has an accentuation on organic, natural, top calibre, and are food-grade fixings. They try to ensure their ingredients are obtained from organic farms. Their products are:

  • 100% Organic
  • Cruelty-Free
  • GMO-Free
  • Synthetic Chemicals Free
  • Artificial Fragrance and Dye Free

8.      Luscious Cosmetics

Store: Bahawalpur, Faisalabad, Gujranwala, Gujrat, Hyderabad, Islamabad, Karachi, Kharian, Lahore, Multan Peshawar, Quetta, Rawalpindi, Sahiwal & Sialkot

Delivery: Free shipping on orders over PKR 2500 – Free Compact Mirror with Every Order

Price Range: PKR 460 – PKR 3250

Luscious Cosmetics is one of Pakistan’s biggest cosmetics brands and has been the number 1 makeup brand since 2007. Their items are cruelty-free and 100% vegan. The organization holds a membership from People for the Ethical Treatment of Animals [PETA] and guarantees its items are climate-friendly.

It is pretty challenging to be able to choose their best item since they all are simply unparalleled. From skincare packs to profoundly pigmented conceals, their items are generally well-suited for people with all skin types. The brand has set norms for each item because of its top-notch and cost-viability.

9.      Atiqa Odho Cosmetics

Store: Online only

Price Range: PKR 150 – PKR 3500

Atiqa Odho is a Pakistani fashion symbol and TV star who has succeeded in this field for years. It is the 1st Pakistani ISO-ensured celeb brand. Therefore, it can stand up to other big global celeb brands like Eva Mendes and Tyra Banks.

Regarding spectacular tones and fine quality, Atiqa Odho is the go-to for most Pakistani ladies. The brand began with many beautiful lipstick tones planned for the Asian skin tone, following halal requirements for Muslim buyers. The AO lipsticks are known for their durable capacity and keep partaking in faithful and developing purchaser growth.

In this new period of online shopping, the brand has extended with a range of Cosmetics, Jewel Art, Nail Care Products, Fashion Clothing and Accessories accessible for speedy house-to-house conveyance. Besides, their hot-selling eye shadow tones have indeed surprised the country. These brilliant shades are super pigmented, demonstrating no need to think twice about quality.

10. Organic Traveller

Store: Online

Price Range: PKR 810 – PKR 1910

Organic Traveller is on a mission to prove 100% organic skincare to women in Pakistan. They offer luxury products that have no chemicals or parabens.

Their well-known hydrating ‘Quench’ and ‘Clear’ serums are ideal for dry and oily skin. They give a natural shine to the skin, lessening skin break-out imprints and a fresh feel to the skin tone. The rundown of items is consistently developing. However, they have acquired a ton of fan following over web-based entertainment because of uncommon outcomes.

11.  Alezem Beauty

Store: Online

Price Range: PKR 400 – PKR 6720

Alezem Beauty is famous for its immaculate design and predominant craftsmanship. Their mink eyelashes are Handcrafted utilizing the best-obtained mink hairs. Each strand is separately chosen to make the world’s most lavish, natural-looking lashes. The organization ensures all Products are excellent for your well-being and magnificence, even if they are animal-based and not cruelty-free.

The company is most famous for its product Lipshay, lip and cheek tint, lasting around 6 hours.

12. Bling by Nadia Hussain

Store: Information Unavailable

Delivery: Information Unavailable

Price Range: Information Unavailable

Bling by Nadia Hussain has an all-Halal feather to its cap. The cosmetic range was made keeping a Muslim audience in mind and has no non-halal ingredients! You can get a variety of lipstick shades, cosmetics brushes, lip sparkles and substantially more at incredibly reasonable rates at Bling by Nadia Hussain.

The company was awarded the Fastest Growing Brand Of The Year 2021.

13. Beautify by Amna

Store: Online only

Price Range: PKR 1250 – PKR 5500

Beautify by Amna is a skincare brand offering various things, including ding serums, face masks, night creams, face chemicals, etc. Likewise, get your hands on the Makeup assortment containing Night Queen, Florence and Empress Collections items. So you are hanging tight to pick up the pace and get your #1 skincare and cosmetics items by visiting the web-based store of Beautify by Amna? The brand offers different bundles and offers most of the time. These bundles contain their best-selling products, including setting powders, serums, primers and cosmetics tools. Also, let’s not neglect that these bundles are amazingly modest.

14.  Bonanza Satrangi

Stores: Jehlum, Sahiwal, Islamabad, Lahore, Rawalpindi, Faisalabad, Peshawar, Swat, Mardan, Azad Kashmir, Quetta, Chakwal, Abbottabad, Bahawalpur, Rahim Yar Kahn, Gujranwala, Sialkot, Sargodha, Multan, Hyderabad, Wah Cantt & Karachi

Delivery: Free shipping on orders over PKR 2000

Price Range: PKR 304 – PKR 1782

With more than 40 years of involvement, Bonanza continues giving unrivalled texture, an incentive for cash and a la mode clothing to its shoppers. Everything started in 1976 when the material business had not even prospered to its potential, so Bonanza started instant winter wear, mainly sews for everyone. From then on, Bonanza turned into a lofty brand and earned favour as the detailed expert in instant pieces of clothing production.

With over 80+ outlets across Pakistan, Bonanza remains one of the major clothing houses. Notwithstanding, taking a gander at the developing contest among dress brands for ladies, Bonanza wandered into making its restrictive ladies’ clothing line Satrangi in 2012, which has now become a one-quit clothing answer for the ladies of Pakistan. Consequently, they became to be known as Bonanza Satrangi.

The company has also started their cosmetics and personal care line named “Topface”. Bonanza Satrangi is giving beautiful lipsticks, mascaras, eye-shades, foundations, eyebrow gels, BB/CC creams, concealers, and more.

15. Conatural

Store: Lahore

Delivery: Free shipping on orders over PKR 3000

Price Range: PKR 285 – PKR 6609

Conatural was created to make another norm in the Pakistani beauty industry. Perceiving how uninformed individuals in Pakistan were about the risks of toxic synthetic compounds in cosmetics, Myra and Rema’s objective was to motivate, engage, teach, and give helpful beauty products. Understanding the significance of healthy organic components, Myra and Rema needed to make beauty items as safe as they were successful. They settled on the choice to make just 100 per cent organic and natural hair and skin care items without utilizing toxic synthetics like Parabens, Triclosan, Artificial Musks, PPD, Silicones and Sulfates and to change the worldview of the beauty and skincare business. They explored and tried their findings on Pakistani skin – to ensure that their products would work for the South Asian skin type.

With more than four years of collective experience, innovative work on natural skin and hair care items, alongside best-in-class essentials, ISO 22716 confirmed Good Manufacturing Processes (GMP) and normalized SOPs, Conatural can supply great items to the cognizant buyers of today.

Conatural has established a new norm in the Pakistani natural and organic hair and skin care market. Conatural’s items are all European Union safety-tested. All significant items go through enrollment in PSQCA (Pakistan Standards and Quality Control Authority). The items are 100% vegan and have never been tried or tested on animals, making them 100% cruelty-free.

16. Christine Cosmetics

Store: Available nationwide

Christine Color Cosmetics is one of Pakistan’s most prominent beauty brands, offering various items with creative equations and multiple colours. They aim to provide their clients with the most refined and top-notch items at reasonable costs. Established in 2004, Christine has a broad client base and is enjoyed by experts and amateurs. New and imaginative products have kept them at pace with changing styles and client requests.

Christine Products are made in a way that is friendly for almost all skin types, and no animal-determined ingredients are utilized in making them. Unique care is taken that every one of the unrefined substances is HALAL while being obtained.

Ladies could have versatile views about cosmetics and skincare brands in Pakistan; however, Christine Cosmetics is one brand that can unite them. Their hotcake bases are one of the top choices, everything being equal. It has a smooth definition, which helps set your make-up however you prefer. Every Pakistani lady has a Christine Cosmetics item, whether lipsticks, base items, nail shines, or contour packs. While everyone searches for a reasonable choice with the best quality, these ladies realize this Pakistani brand has them covered.

17.  Bare + Epitome

Store: Online

Delivery: Free shipping on orders over PKR 3000

Price Range: PKR 375 – PKR 1850

bare+EPITOME has 100 per cent Natural, Organic and Halal items that are particularly formed to help us benefit from the natural goodness of organic items. The products use ingredients like Sea Minerals, Fruits and Plants. Every product has the ideal composition expected to keep your body/skin fit and fresh. They are handmade using natural and organic materials from everywhere in the world to make an item that features your natural beauty.

The brainchild of Rabia and Nida, bare+EPITOME aims to help you get the best of what nature brings by rethinking skincare and beauty. Their reasoning is basic: focusing on the skin is the least demanding approach to long-term well-being, certainty, and energy. Each of their items is hand-tailored and formed with plant and food-based natural and organic ingredients, as well as 100% pure essential oils to assist you in pampering yourself and your beauty.

They are one of Pakistan’s 100% natural and organic skincare brands. They won the Brand of the Year Award by FPCCI in 2019 and have additionally been granted the Best Halal Skincare in Asia Award by Luxlife Magazine in 2020.

18. Entice Cosmetics

Store: Online

Price Range: PKR 475 – PKR 10500

Rabia Sohail launched Entice Cosmetics in 2018. Her vision was to offer the beauty industry what they had been missing – i.e. top-quality cosmetics made with the best possible ingredients within an affordable price range.

Being a medical expert, Rabia’s vision for Entice was not exclusively to give the best captivating magnificence items mutant and, for all time, to imprint her name into the hearts of each consumer. Every product is tested and designed after a few months of personal R&D.

Entice is one of the few cruelty-free brands in Pakistan. Every one of the items is additionally paraben-free and 100% vegan.

19.  Medora Cosmetics

Store: Available Nationwide

Price Range: PKR 100 – PKR 2000

Medora is an old number one Pakistani female when it comes down to lipsticks. The company’s HQ is in Swat, Pakistan and offers many colours in matte, semi-matte and shiny lipsticks.

Be it a full glitz or a natural look, you can get your ideal colour at the least expensive cost. Furthermore, they are super pigmented and don’t stick. In Pakistan, you will find these lipsticks at every cosmetic and beauty store, as they are very well known and within an exceptionally reasonable price range.

Many Pakistani influencers have supported the brand and said that it is difficult to distinguish between worldwide brands like Mac’s lipsticks and Medora’s lipsticks.

20. Masarrat Misbah

Store: Online

Delivery: Free shipping on orders over PKR 4000

Price Range: PKR 799 – PKR 3349

Masarrat Misbah Makeup is a name inseparable from Pure Beauty and was established by Masarrat Misbah, an excellent businessperson, beautician and social activist, in 2014. Her magnetic and promising character is reflected strikingly in her affection for magnificence, glow and awareness towards the people who have unintentionally lost touch with their inner beauty. Masarrat Misbah has committed her work to advancing ladies’ freedom and empowering young ladies’ strengthening. This led to the development of the Masarrat Misbah brand to take her 35 years of experience in the beauty industry and transform it into a product so every lady can have something to empower herself with in terms of makeup.

At Masarrat Makeup or MM Makeup, they accept that each lady is delightful and, with the right cosmetics, can be a force of genuine power.

21. Glam Girl

Store: Online

Price Range: PKR 180 – PKR 1550

Mahwish Saqib, a Pakistani MUA / makeup artist, is the face behind the brand Glam Girl. It offers various cosmetics and skincare items appropriate to Pakistan’s climatic vicissitudes. The brand received great social hype because Pakistani women love and cherish it.

The items most certainly supplement the warm South Asian skin tone and suit a wide range of skin. The Glam Girl products help empower Pakistani women to figure out how to do makeup like an expert.

22. Rivaj UK

Store: Available Nationwide

Delivery: Free shipping on orders over PKR 2000

Price Range: PKR 59.50 – PKR 1315

From eye makeup and cosmetics to foundations, sunblocks, fragrances, brushes, skincare, blushes, highlighter and other personal care items, Rivaj Cosmetics has everything. They offer items for all sexual orientations, taking care of all skin tones and types, making it simple for everybody to track down items that match their skin tones. Therefore, the one brand each Pakistani woman has ravaged in her life is Rivaj UK.

From its famous velvety lip liners to pigmented ranges, Rivaj UK never frustrates its clients. Its ingredients conform to European Union cosmetics norms, making it perhaps one of the best Pakistani cosmetics brands. One more significant purpose for its prevalence is that it is profoundly reasonable so that you can get various items for a negligible part of the cost.

23. Zhoosh Official

Store: Lahore, Karachi, Islamabad, Faisalabad

Delivery: Free shipping on orders over PKR 2000

Price Range: PKR 450 – PKR 8000

Zhoosh Official is a top Pakistani cosmetics brand known for its high-quality mink eyelashes. Whether you are searching for an emotional or natural look, Zhoosh has the best scope of eyelashes.

They embrace the bend of your eye without a hitch, and you can coordinate it with a Zhoosh cosmetics range. These eyelashes can be reused and worn multiple times – approximately up to 25 times, to be exact – which could make this animal-based product worth your money. The company claims that they do not harm any animals in making their products but instead collect the naturally shed mink hairs from the farms in Siberia – sterilize and make them appropriate for human use before finally bringing them to us.

What to Look For in Cosmetic and Skincare Brands in Pakistan

Product Performance

Picking a brand for its high-performing items is an incredible beginning spot while searching for a cosmetics brand. Understanding surveys and paying attention to reviews of cosmetics MUAs and influencers, beauty editors, or beauty sites can help give you a better idea.

Cruelty-Free and Hygienic

If cruelty-free or clean beauty items are critical, search for beauty and skincare brands that focus on these guidelines. Many brands have changed to being environment- and animal-friendly products and focusing on organic and natural ingredients. A few brands likewise balance their carbon footprints and utilise earth-accommodating bundling.

Colour and Shade Inclusivity

For a long time, cosmetics brands restricted shades to fair shades and had zero or negligible choices for darker skin tones and appearances. Assuming shade inclusivity is fundamental for you, search for makeup brands that take special care of you. More brands are becoming more mindful and fostering a more extensive scope of cosmetics shades for all items, from foundations to eyeshadow and lipsticks.

Product Cost

Cost is generally worth thinking about while picking a brand. The best cosmetic and skincare brands can accompany an excessive cost tag normally. Nonetheless, there are a lot of excellent and reasonable cosmetics brands that are high-performing and adored by cosmetics specialists and buyers. Do ponder your spending plan while picking the best cosmetics brand for you.


The cosmetic and skincare brands industry has developed significantly in Pakistan over the last few decades, with an ever-increasing number of individuals continuously chasing after ways of upgrading their beauty. Today, many cosmetic and skincare brands go from skincare to makeup lines. While this wide variety leaves us spoilt for decisions, it likewise overpowers us with a choice, i.e. which brand we will invest in and take home with us.

Locking down on a makeup or skincare brand can be incredibly baffling due to this very explanation, and it doesn’t assist us with winding our way through every one of the everyday items from foundations, concealers, primers, etc. That is a ton to sift through. Also, we understand what some of you are likely thinking: “why on earth do I need to put this much thought into my cosmetic and skincare brand decisions? It’s simply makeup, right?” Wrong. The makeup items you settle for decree a great deal, from their coverage, wear and finish to their impact on your skin.

There’s no science to it; finding the ideal makeup brand for you takes kissing several frogs – there is no easier path or a way around it. Our meaning could be a little clearer. Prepare yourself for two or three mistakes, as what works for one individual cannot be guaranteed to work for everyone. Although we are all different, there are things mentioned above that you can consider when thinking of switching to a new makeup brand or stepping into the world of skincare, personal care and other cosmetics.

In the end, we hope you invest in Pakistan’s local cosmetic and skincare brands and help the economy. Most of them are being adored and loved by the masses. The 23 brands we rounded up for this content piece have a lot of positive reviews for various reasons – some like them because of their prices, and others like the luxury and organic cruelty-free lines making their way into the Pakistani beauty industry.

With the recent ban on luxury items, it’s time we start supporting our own country’s talent and economy.

Sijdah Hussain
Sijdah Hussain
Content Marketer with 7+ years of experience in the content industry from writing to advising - Sijdah has an extensive experience to work in a fast paced work culture in both b2b and b2c industries.Sijdah is a workplace H&S enthusiast and tries to provide a good work culture to her team members - because a safe and healthy work culture means good productivity, lower absenteesism and higher success rates.

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