ASMA-UL-HUSNA By Atif Aslam
With a message of hope and reassurance and in tribute to the unwavering human spirit, Coke Studio releases “ASMA-UL-HUSNA” recited by Atif Aslam
Coke Studio announces the release of “Asma-Ul-Husna,” the 99 attributes of Allah, recited by Atif Aslam. The three and a half minute track is produced by Zulfiqar “Xulfi” Jabbar Khan, while the video is directed by Asim Raza.
A little insight on ASMA-UL-HUSNA
Inscribed into the cultural memory of Pakistan, “Asma-Ul-Husna” has taken different colours worldwide, profoundly impacting audiences with its verses. Coke Studio’s version manifests a multilayer soundscape, beginning with the actual sounds of black hole collision, followed by the echoes of “Allah” from the iconic Azaan of Makkah. The recitation borrows 24 voices from across the country to build a large vocal acapella personality and to further enhance the grandeur of the acapella, Melvin Arthur, a virtuoso musician from Quetta Pakistan, worked on crafting the choir arrangement using vocals from around the world. The track also demonstrates a unique arrangement of duffs as their grand ensemble reverberates in a large space. The whole composition finally comes together seamlessly in the vocals of Atif Aslam reciting the powerful verses.
Indeed, the release comes at an unprecedented time of crisis with the whole world gripped by the COVID-19 pandemic and the fear, anxiety and uncertainty it has brought with it. Pakistan’s frontline workers, from doctors, nurses, security personnel, and janitorial staff continuously risk their lives to help serve those affected.
In these testing circumstances, the release of “Asma-Ul-Husna” is an ode to the unwavering human spirit, an expression of spiritual healing and nourishment, and reassurance of better times ahead. The recitation ends poignantly with “Al-Saboor” or translates possessor of enduring patience, conveying a message of calm and endurance.
Speaking about the release of “Asma-Ul-Husna,” Mr. Fahad Ashraf, General Manager, Coca-Cola, Pakistan & Afghanistan Region, stated, “Pakistan is a deeply spiritual and indeed resilient nation, drawing on incredible reservoirs of strength in trying times. At a time when we are going through a critical moment in history, we release Asma-Ul-Husna in cognisance of the beautiful human spirit, endeavouring to share a sense of calm, positivity and hope in the collective consciousness of the nation through the contemplative and reassuring nature of the verses.”
“Asma-Ul-Husna” can be viewed at:
About the Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.