DND Special Report
In diplomacy, nothing happens without a reason, not even a seemingly routine telephone call between two diplomats. Every visit, meeting, public engagement and diplomatic initiative carries a message, whether it is intended for a government, a business community, the media or ordinary citizens. Therefore, when Pakistan’s Ambassador to the Russian Federation, Faisal Niaz Tirmizi, travels thousands of kilometres from one end of Russia to another, visits regional capitals, meets governors, interacts with universities, engages business communities and addresses media organisations, these activities should not be viewed merely as routine diplomatic engagements.
There is a much larger strategic objective behind this extensive outreach: placing Pakistan firmly in the consciousness of ordinary Russians and creating a positive perception of the country ahead of the upcoming visit of Prime Minister Shehbaz Sharif to Moscow in December 2026 and the expected visit of President Vladimir Putin to Islamabad to attend the forthcoming 2027 Shanghai Cooperation Organisation (SCO) summit in Pakistan.

The international system is undergoing a transformation in which emerging economic centres, regional organisations and alternative connectivity arrangements are acquiring greater importance. Pakistan’s geographical position gives it considerable potential to serve as a bridge between South Asia, Central Asia, the Middle East and Eurasia.
“Under the political leadership of Prime Minister Shehbaz Sharif and the strategic vision of Chief of Defence Forces Field Marshal Syed Asim Munir, instead of waiting for geopolitical developments to dictate the direction of bilateral relations, Pakistan is seeking to position Moscow as an important pillar of its evolving foreign policy”
The broader objective is to position Pakistan as an active participant in the emerging regional order rather than merely a country responding to decisions made by major international powers.
Importantly, stronger relations with Russia do not require Pakistan to compromise its longstanding partnerships with China and United States or other important countries. A mature foreign policy should allow Islamabad to maintain constructive relations with different international centres of power on the basis of mutual respect and national interests.
Its engagement with Russia is therefore consistent with a foreign policy that seeks to expand strategic options rather than remain confined to traditional geopolitical alignments.
Pakistan’s engagement with the Shanghai Cooperation Organisation has also been an important element of this evolving diplomatic outlook. Islamabad has increasingly recognised the SCO as a platform through which regional security, economic cooperation, connectivity and political dialogue can be advanced.
Public diplomacy is not an ornamental component of foreign policy. It is an essential instrument for building political understanding, generating economic opportunities and preparing the ground for high-level diplomatic engagements. In this context, Ambassador Tirmizi’s extensive outreach across Russia is part of a broader Pakistani diplomatic initiative to establish a sustainable relationship with Moscow that goes beyond government-to-government contacts. The objective is to make Pakistan a familiar, credible and attractive partner for Russian society, businesses, academia and regional institutions.
Pakistan’s diplomatic establishment, under the political leadership of Prime Minister Shehbaz Sharif and the strategic vision of Chief of Defence Forces Field Marshal Syed Asim Munir, appears to be pursuing a more proactive approach towards Russia. Instead of waiting for geopolitical developments to dictate the direction of bilateral relations, Islamabad is seeking to position Moscow as an important pillar of its evolving foreign policy.
This is a significant departure from a traditionally reactive approach in which Pakistan-Russia relations were often influenced by immediate regional circumstances or the priorities of other international partnerships. Pakistan has maintained longstanding and strategically important relationships with China and the United States, but its engagement with Russia has historically remained below its potential. The present diplomatic effort suggests that Islamabad wants to correct this imbalance and give Moscow the sustained political and economic attention it deserves.
The message is straightforward: Pakistan does not consider its relationship with Russia a temporary diplomatic assignment or an arrangement driven by a particular international crisis. It wants a long-term partnership based on mutual interests, economic complementarities, regional connectivity and an increasingly multipolar international order.
In this larger undertaking, seasoned career diplomat Ambassador Tirmizi is playing the role of a frontline diplomatic representative, taking Pakistan’s message beyond Moscow’s political and diplomatic circles and introducing it to different segments of Russian society. His mission is not simply to maintain relations with the Kremlin but also to create an environment in which ordinary Russians recognise Pakistan as a country with economic potential, cultural diversity, strategic importance and a willingness to develop mutually beneficial relations.
One of the most significant aspects of Ambassador Tirmizi’s tenure has been his emphasis on regional outreach. Russia is a vast federation, and its economic, industrial, agricultural, educational and technological potential is distributed across numerous regions. Limiting diplomatic engagement to Moscow would therefore mean overlooking substantial opportunities.
Ambassador Tirmizi became the first Pakistani envoy to visit several Russian regions that had never previously been reached by a Pakistani diplomat. From Vladivostok to Siberia, and from Dagestan to Chechnya, he has been introducing Pakistan as a country offering investment opportunities, with a civilisation stretching back thousands of years. He has also been working to dispel the misconception, held by many Russians, that the Indus Valley Civilisation flourished in what is now India.
Beyond promoting economic cooperation, particularly in agriculture and textiles, Ambassador Tirmizi has been highlighting Pakistan’s cultural diversity and drawing parallels with Russia, which is itself a multicultural federation. Such visits carry significance beyond their immediate commercial agenda. When a Pakistani ambassador meets a regional governor, addresses local institutions or interacts with business representatives, Pakistan becomes part of the local political and economic conversation. These engagements help establish direct institutional contacts that can eventually translate into trade agreements, investment initiatives, academic exchanges and business partnerships.
This is particularly important because Russia’s regional administrations, industrial centres and business communities possess considerable economic influence. Pakistani exporters, investors and technology companies need direct access to these markets rather than relying exclusively on diplomatic channels in Moscow.
The broader objective is to make the word ‘Pakistan’ familiar across Russian regions, not merely among officials dealing with South Asian affairs but also among businesspeople, students, researchers, journalists and ordinary citizens.
The timing of these initiatives is particularly important. High-level visits achieve their greatest impact when political and diplomatic groundwork has already been completed. A prime minister’s meeting with the Russian president can establish strategic direction, but the actual implementation of agreements depends on the institutional, commercial and public environment created before and after the visit. This is precisely where the Embassy of Pakistan’s public diplomacy initiatives acquire strategic importance.
The Moscow-Islamabad Media Forum, which brought intellectual and media engagement into the bilateral relationship, was an important initiative in this direction. Media organisations influence public perceptions, shape political discourse and help societies understand international developments. Engaging Russian media is therefore not simply an exercise in publicity; it is an investment in long-term mutual understanding.
The Embassy’s interactive sessions with leading Russian media outlets have also provided opportunities to explain Pakistan’s economic outlook, investment potential and foreign policy priorities. Such engagement is particularly relevant at a time when international perceptions of Pakistan are frequently influenced by security-related narratives, geopolitical rivalries and limited understanding of its economic and cultural potential.
Similarly, the Embassy’s engagement with student delegations, including representatives of the Kazan Academy of Youth Diplomacy and the Higher School of Economics, reflects an understanding that bilateral relations cannot be sustained exclusively through political leadership. Academic exchanges, university partnerships and youth engagement create networks that can continue developing long after the current diplomatic leadership has completed its assignments.
Ambassador Tirmizi is also working extensively to connect Pakistani universities with Russian educational institutions and bring Pakistani educationists and academics to Russia, with the objective of facilitating opportunities for Pakistani students to pursue education within the Russian academic system.
Recently held Pakistan-Russia technology webinars involving the Pakistan Software Export Board and Russian institutions have added another dimension to this effort. By bringing technology companies and relevant institutions together, the Embassy is exploring opportunities for cooperation in artificial intelligence, cybersecurity, cloud computing and enterprise software.
These initiatives collectively demonstrate that Pakistan’s diplomatic outreach is not confined to traditional political diplomacy. It encompasses economic, technological, educational, intellectual and public diplomacy, all of which contribute to building a more comprehensive relationship.
The real test of improved bilateral relations, however, will be the ability to convert political goodwill into measurable economic benefits.
Pakistan and Russia have already made progress in this direction. Pakistan’s entry into the Russian crude oil market was an important development, demonstrating that the two countries could explore practical economic cooperation despite geographical distance, international political complications and financial constraints.
Bilateral trade has crossed the $1 billion threshold, while both sides are exploring additional arrangements, including barter trade mechanisms, to address banking and payment-related difficulties.
However, the existing level of trade remains considerably below the potential of the two economies. Pakistan offers opportunities in agriculture, textiles, pharmaceuticals, information technology, surgical instruments and other export sectors. Russia, meanwhile, possesses considerable capabilities in energy, fertilisers, industrial technology, machinery, scientific research and advanced technological development.
The challenge is to develop a sustainable commercial framework through which these complementarities can be exploited.
This is why the proposed Pakistan-Russia Business Forum during Prime Minister Shehbaz Sharif’s December visit assumes particular importance. The participation of a substantial business delegation and the proposed engagement of more than 100 corporate entities from each side could provide an important platform for identifying commercial partners, negotiating business arrangements and exploring joint ventures.
A prime ministerial visit should not remain restricted to official statements and ceremonial exchanges. It must provide Pakistani and Russian businesses with a clear understanding of available opportunities, regulatory requirements, payment mechanisms and investment incentives.
The proposed Preferential Trade Agreement with Russia and the Eurasian Economic Union could be another important development. Formal progress towards such an arrangement would help create a more predictable trade environment and potentially improve Pakistani exporters’ access to Russian and other Eurasian markets.
For Pakistan, diversification of export destinations is not merely an economic preference; it is a strategic necessity. Greater engagement with Russia and the wider Eurasian economic space could reduce excessive dependence on a limited number of traditional markets while opening new opportunities for Pakistani businesses.
Energy cooperation and regional connectivity should also feature prominently in the anticipated discussions between Prime Minister Shehbaz Sharif and Russian President Vladimir Putin.
Pakistan’s energy requirements, industrial ambitions and infrastructure challenges make Russia an important potential partner. Both countries have discussed energy cooperation over the years, but the next stage requires practical arrangements, commercially viable projects and a mechanism for overcoming financial and technical obstacles.
The North-South Transport Corridor and long-term gas pipeline infrastructure are particularly relevant in this regard. Advancing the operational details of transport connectivity would provide Pakistan with opportunities to strengthen its links with Russia and the wider Eurasian region.
Such connectivity should not be viewed exclusively through the lens of bilateral trade. It could eventually contribute to a broader regional economic framework connecting South Asia, Central Asia and Eurasia.
Nevertheless, ambitious infrastructure projects require careful feasibility assessments, financial arrangements, technical planning and political continuity. The December visit should therefore aim to move discussions beyond general commitments towards clearly defined implementation mechanisms.
Similarly, cooperation in artificial intelligence, cybersecurity, cloud computing and other emerging technologies could introduce a new dimension into Pakistan-Russia relations. These are sectors in which long-term institutional partnerships, knowledge sharing and private-sector participation can generate benefits extending well beyond conventional trade.
The recent visit of Russian Interior Minister Vladimir Kolokoltsev to Islamabad, which included high-level meetings with Pakistan’s political and military leadership, has also demonstrated the growing importance of security and law-enforcement cooperation. Counterterrorism, intelligence coordination and institutional capacity-building are areas in which both countries have shared interests.
Taken together, these developments indicate that the relationship is gradually becoming multidimensional, encompassing energy, trade, infrastructure, technology and security.
Ambassador Faisal Niaz Tirmizi’s tenure in Moscow should be assessed within this larger strategic context.
An ambassador’s performance cannot be measured exclusively by the number of official meetings held, diplomatic receptions attended or statements issued. The more meaningful indicators are whether the ambassador has expanded the country’s institutional presence, introduced new economic opportunities, improved public perceptions and established channels of cooperation that can survive changes in diplomatic personnel.
By travelling beyond Moscow, engaging regional administrations, interacting with Russian universities, reaching out to media organisations and promoting technological and commercial partnerships, Ambassador Tirmizi has attempted to give Pakistan-Russia relations a broader social and economic foundation.
His approach also reflects an important principle of modern diplomacy: countries must invest in their image and relationships before they need political support, economic partnerships or strategic cooperation.
If Pakistan wants Russian businesses to consider its market seriously, Russian universities to establish academic partnerships with Pakistani institutions and Russian media to understand Pakistan beyond conventional geopolitical narratives, this engagement must be continuous.
It cannot begin a few weeks before a prime ministerial visit and disappear after the visiting delegation returns home.
This is why the Embassy’s extensive public diplomacy efforts should be viewed as part of a longer-term national undertaking. The immediate objective may be to prepare the ground for Prime Minister Shehbaz Sharif’s Moscow visit, but the ultimate objective should be to establish Pakistan as a permanent and meaningful partner in Russia’s political, economic and social outlook.
The December 2026 visit should not become the culmination of Pakistan’s renewed engagement with Russia. Instead, it should mark the beginning of a more ambitious phase.
The meeting between Putin and Shehbaz Sharif must produce a clear roadmap with measurable targets, implementation timelines and institutional mechanisms. The proposed business forum should be followed by practical business-to-business engagement. Trade liberalisation discussions should advance towards formal agreements. Energy cooperation should move towards commercially sustainable projects, while technological partnerships should be supported through institutional arrangements.
Both governments should also prioritise the resolution of banking difficulties, simplify visa procedures and explore direct air connectivity to facilitate business travel, tourism, academic exchanges and people-to-people contacts.
Pakistan must simultaneously encourage its private sector to take greater interest in the Russian market. Diplomats can open doors, organise meetings and facilitate institutional contacts, but businesses must ultimately identify opportunities, establish commercial relationships and invest in long-term partnerships.
There is also a need for continuity in public diplomacy. Russian universities, regional administrations, media organisations and cultural institutions should remain engaged with Pakistan through regular exchanges rather than occasional high-profile events.
The most important achievement would be to create a situation in which Pakistan is no longer an unfamiliar country to ordinary Russians but a recognised partner with whom they can identify commercial, educational, cultural and strategic opportunities.
Ultimately, diplomacy is about preparing the ground for tomorrow while delivering results today. A prime ministerial visit is important, a presidential summit is significant and commercial agreements are essential, but none of these can substitute for the sustained work required to build mutual confidence between two nations.
Ambassador Tirmizi’s extensive engagement across Russia is therefore much more than a series of diplomatic activities. It represents an effort to introduce Pakistan to a wider Russian audience, establish a positive national image and create an environment conducive to a stronger strategic partnership.
The political leadership in Islamabad wants Moscow to occupy a more prominent position in Pakistan’s foreign policy calculations. The upcoming Putin-Shehbaz summit provides an opportunity to translate that ambition into practical achievements.
The message from Islamabad is becoming increasingly clear: Pakistan wants to engage Russia not merely when circumstances demand it, but as a matter of long-term foreign policy priority. And the task of ensuring that the word ‘Pakistan’ occupies a positive, familiar and meaningful place in the Russian public consciousness is an important part of that mission. Therefore the upcoming visit of Prime Minister Shehbaz Sharif to Moscow in the first week of December 2026 must be understood against this wider diplomatic background. It is not simply another bilateral visit involving meetings between two heads of government. Rather, it represents an opportunity to consolidate the groundwork laid over the past several months and translate Pakistan’s renewed diplomatic engagement with Russia into concrete economic, commercial and strategic outcomes.




