PKR 1.1 billion invested in state-of-the-art production line at manufacturing plant in Sukkur
• Fully automated plant is now the most advanced and biggest production facility in Pakistan
• Continental Biscuits are makers of Mondelez’s LU range with key global brands like Prince & TUC
October, 2013: Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of
biscuits and an exclusive affiliate of global snacks group Mondelēz International (previously known as Kraft
Foods), is proud to announce today that it has brought the iconic Oreo biscuit brand to Pakistan.
Oreo is the world’s favourite biscuit; CBL now plans to make Oreo a favourite in Pakistan by leveraging the
global scale and expertise of Mondelēz International, along with CBL‘s strong track record, excellence in
biscuit manufacturing and marketing, and a splendid history in Pakistan.
Oreo is being made in Pakistan by CBL with same world class quality standards, magic formula and
ingredients, while being sold at affordable prices to a wide variety of consumers – reasons due to which it is
fast becoming as much loved in Pakistan as it is around the world.
CBL invested PKR 1.1 billion (USD 11 million approx.) to build a state-of-the-art Oreo production line at
its manufacturing plant in Sukkur, making it the largest biscuit-production facility in the country. As the
production line is fully automated from the initial production process to the biscuit’s packaging, with no
human interaction, the facility is the first of its kind in Pakistan. The line can produce as many as 4 million
biscuits per day or 3 tonnes of biscuits per hour!
Speaking on the occasion of Oreo’s debut in Pakistan, Mr. Hasan Ali Khan, Managing Director and
Chairman of CBL, said: “We are delighted to bring the world’s favourite biscuit to Pakistan. For us, this is
the beginning of another wonderful journey to make Oreo the no.1 biscuit brand in Pakistan. Our vision of
locally producing Oreos clearly signals our intent at dominating the local biscuit market and also highlights
the importance of Pakistan as a biscuit manufacturing base.”
Mr. Rafey Zuberi, Director Marketing, CBL added: “Oreo is more than just a biscuit; the ‘Twist, Lick and
Dunk’ ritual has brought fun-filled moments-of-bonding to millions of families around the world. The
dunking culture already exists in Pakistan, with adults dipping their biscuits in tea. Now, we are giving
Pakistani families the chance to dunk their biscuits in milk.”
Mr. Ian Buchan, Mondelēz International’s Middle East & Africa New Markets General Manager, said:
“We have been partners with Continental Biscuits since 2007 and have shared business excellence without
reference to borders. With the launch of Oreo, we are delighted now to share the ‘moments of joy’ in
Pakistan in terms of both industry best-practices and a superb, quality product.”
October, 2013: Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of
Oreo Facts
• Oreo: a delicious, vanilla-cream-flavored-filling, sandwiched between two chocolate-flavored
biscuits.
• History: launched more than a hundred years ago in the U.S. in 1912.
• Around 33 million Oreo biscuits are eaten every day around the world!
• Oreo brand generates more than $2 billion in sales per year.
• China is the world‘s second-largest market for Oreo. Launched in 1996, Oreo is today China‘s #1
biscuit.
• Pack and introductory pricing in Pakistan: PKR 10 for 3 biscuits and PKR 20 for 6 biscuits and PKR 40
for 12 biscuits; covering impulse, family sharing and heavy usage.
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About CBL
Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan
and the Generale Biscuits of France which later became a part of Group Danone, the French food giants. In the year 2007
Danone sold their biscuits category and LU brand mark to Kraft Foods of USA. For more than two decades CBL is engaged
in the manufacturing and marketing of the brand LU. CBL has an array of products which are pre-eminent in the branded
biscuit business both in Pakistan and abroad. CBL also manufactures and markets Mondelez’s global strategic brands like
TUC and Prince and has already acquired a market leadership position in those sub-segments. Its unrivalled portfolio of
brands has been meeting consumer needs for well over two decades and also includes such favorites as Tiger, Candi, Gala,
Wheatable and Bakeri. CBL produces some of the best known crackers, cream variants, plain and ingredient-based biscuits
in the country.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.
Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits,
gum, candy, coffee and powdered beverages, with many billion-dollar brands such as Cadbury, Cadbury Dairy Milk and
Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelēz
International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com and www.facebook.com/mondelezinternational.
==Tags==
Continental Biscuits brings Oreo, the World’s Favourite Biscuit, to Pakistan
