Islamabad, Pakistan: Under the dynamic leadership of Federal Minister Information and Broadcasting Atta Ullah Tarar, the State-run Pakistan Television Corporation will offer a bouquet of new Current Affairs shows at PTV News from October 25, 2024.
PTV has hired new anchors from the private sector to give a face-lifting to the oldest television screen in the country and the only English television transmission in Pakistan.
Several changes of faces from Lahore studios will enable PTV to endorse the achievements of the Punjab Government as well as of the Federal government. Focusing more on political issues, PTV’s new shows will focus on PMLN governments in Punjab and the Centre to build a strong narrative of the government because PTV is the only terrestrial television broadcaster in the country having deep reach into far-flung and remote areas where cellphone signals are not good enough to watch HD channels and hardly any cable operator available in remote areas.
The Managing Director of PTV Sayyed Mubashar Tauqir Shah is manning the project along with his team leaders of different departments who have already proven their professionalism and strength in holding the largest Election Transmission in the country in February 2024 and also defeating the private sector during SCO Summit by holding 50 hours’ marathon transmission with already available anchors who worked tirelessly to make the transmission a success. It is expected that a new team of anchors will surely achieve new milestones for PTV News. The SCO marathon transmission of PTV was highly appreciated by foreign media delegations who got clean feeds for their televisions and almost all central Asian countries used PTV feeds instead of depending upon foreign feed services.
The majority of Current Affairs shows from Lahore would be anchored by such anchors who have excellent relations with the Punjab government and are in constant contact with Chief Minister Punjab therefore promoting her good work would be achieved soon.
Federal Minister of Information and Broadcasting Atta Ullah Tarar believes that hiring new anchors from the private sector would surely enhance PTV revenue through advertisements. It is hoped the advertisement revenue of PTV would enhance twice of what it is getting from the private sector through shows of new anchors.
